Social Media Executive

Job Summary & Purpose Manage the company's social media platforms to enhance brand visibility, increase audience engagement, and support online marketing campaigns. Key Performance Areas (KPAs) & Principal Accountabilities • Manage daily social media operations, including content publishing, scheduling, and audience engagement. • Develop and execute social media strategies aligned with marketing objectives. • Plan, develop, and maintain the social media content calendar. • Create engaging social media graphics, videos, and other digital content. • Optimize content for different platforms, including Facebook and Instagram • Manage social media advertisements, promotions, and competitions. • Increase the follower base, reach, and engagement across all social media platforms. • Respond promptly to customer queries, comments, and messages. • Monitor social media trends, competitor activities, and industry best practices. • Analyze social media performance metrics and recommend improvements. • Collaborate with the digital marketing team to achieve acquisition, conversion, and retention KPIs. Experience (Years & Field): Minimum 1–3 years of experience in social media management or digital marketing. Educational Qualification: Bachelor's degree or Diploma in Marketing, Mass Communication, Graphic Design, or a related field. Professional Certifications: Digital Marketing or Social Media Marketing certification is an advantage. Skills & Abilities: Creativity, communication, content creation, basic graphic design and video editing, analytical skills, social media management tools, and result orientation.

Minimum 1–3 years of experience in social media management or digital marketing. Bachelor's degree or Diploma in Marketing, Mass Communication, Graphic Design, or a related field. Digital Marketing or Social Media Marketing certification is an advantage.

Manage daily social media operations, including content publishing, scheduling, and audience engagement. Develop and execute social media strategies aligned with marketing objectives. Plan, develop, and maintain the social media content calendar. Create engaging social media graphics, videos, and other digital content. Optimize content for different platforms, including Facebook and Instagram. Manage social media advertisements, promotions, and competitions. Increase the follower base, reach, and engagement across all social media platforms. Respond promptly to customer queries, comments, and messages. Monitor social media trends, competitor activities, and industry best practices. Analyze social media performance metrics and recommend improvements. Collaborate with the digital marketing team to achieve acquisition, conversion, and retention KPIs.