Marketing Manager – Digital, Growth & Brand

About the Opportunity: A growing international business specialising in sports, fitness and lifestyle solutions is seeking an ambitious, commercially minded and digitally driven Marketing Manager to lead its marketing strategy and accelerate business growth. The business provides integrated solutions across commercial fitness equipment, gym facilities, sports flooring, athletic and recreational spaces, and specialised fitness environments, serving both corporate and individual customers. This is a hands-on marketing leadership position for someone who can build a brand, create market demand, generate qualified business opportunities and translate marketing investments into measurable commercial results. The role will have an approximately 80% focus on digital marketing, social media, online campaigns and performance-driven growth, with the remaining 20% dedicated to integrated 360° marketing, brand positioning, partnerships and offline activities. We are looking for a proactive marketing professional who understands the intersection of digital marketing, brand building and B2B commercial growth, and who can take ownership of the entire marketing function from strategy through execution and performance measurement. Key Responsibilities: 1. Digital Marketing & Performance Growth (80%) Digital Strategy & Performance Marketing • Develop and execute a comprehensive digital marketing strategy aligned with business growth objectives, revenue targets and market expansion plans. • Own the digital marketing ecosystem, including paid media, social media, search marketing, website optimisation, lead generation and online customer engagement. • Plan, execute and optimise paid campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube and other relevant digital platforms. • Develop targeted digital acquisition strategies for both B2B and B2C audiences. • Manage digital advertising budgets, media planning, campaign allocation and performance optimisation to maximise return on investment. • Establish clear performance measurement frameworks covering customer acquisition cost (CAC), cost per lead (CPL), conversion rates, return on ad spend (ROAS) and marketing ROI. Social Media & Content Marketing • Lead the overall social media strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube. • Build a strong and consistent digital brand presence through creative, engaging and commercially relevant content. • Develop content strategies covering product demonstrations, fitness equipment showcases, gym transformations, sports flooring applications, project highlights, customer testimonials and educational content. • Drive short-form video production, Reels, TikTok videos, YouTube content and other high-engagement formats. • Build and manage relationships with fitness influencers, athletes, trainers, sports personalities, fitness creators and relevant industry communities. • Develop influencer and creator campaigns with measurable objectives, audience relevance and commercial outcomes. • Manage social media calendars, community engagement, audience growth and brand reputation. • Ensure platform-specific content strategies rather than relying on identical content across all channels. Lead Generation & Digital Sales Enablement • Develop digital lead-generation campaigns targeting gyms, fitness operators, contractors, developers, consultants, hotels, schools and other potential business customers. • Create targeted campaigns for specific customer segments, industries, projects and product categories. • Work closely with the sales team to generate qualified enquiries and convert digital opportunities into commercial prospects. • Develop landing pages, campaign funnels, lead forms and conversion-focused website experiences. • Establish lead tracking, qualification, nurturing and follow-up processes in coordination with the sales team. • Leverage LinkedIn marketing, account-based marketing (ABM), email campaigns and targeted digital outreach to reach key decision-makers. • Develop marketing automation and customer relationship management (CRM) practices to improve lead management and conversion. • Optimise the customer journey from initial digital discovery through enquiry, consultation and sales conversion. SEO, Website & Digital Innovation • Oversee website content, structure, user experience, search engine optimisation (SEO) and conversion optimisation. • Improve organic search visibility through keyword strategy, relevant industry content and technical SEO. • Develop search content that supports emerging AI-driven discovery and answer engine optimisation (AEO). • Monitor website analytics, traffic sources, visitor behaviour and conversion performance. • Leverage AI-powered marketing tools, automation, analytics and audience insights to improve productivity, targeting and campaign effectiveness. • Stay updated on digital trends, emerging platforms, technologies and innovative marketing practices. 2. Brand Strategy & Integrated 360° Marketing (20%) Brand Positioning & Market Development • Develop and implement a clear brand positioning strategy to establish a distinctive and competitive market presence. • Strengthen brand identity, value proposition, messaging and differentiation across all customer touchpoints. • Ensure consistent brand communication, visual identity and positioning across digital and offline channels. • Conduct market research, competitor benchmarking and customer segmentation to identify opportunities and strengthen market positioning. • Translate business objectives into integrated brand awareness and market penetration campaigns. Integrated Marketing & Offline Activities • Plan and execute 360° marketing campaigns supporting product launches, seasonal promotions, business initiatives and market expansion. • Manage participation in relevant industry exhibitions, trade shows, sports events and fitness industry conferences. • Develop strategic partnerships with fitness clubs, sports organisations, athletes, developers and relevant industry stakeholders. • Lead sponsorships, activations, demonstrations, promotional events and brand experiences. • Coordinate PR activities, media relations, corporate communications and external brand exposure. • Develop trade marketing initiatives, promotional materials, product catalogues, presentations and sales-support collateral. • Work with the sales team to support showroom activities, customer engagement events, project presentations and product launches. 3. Commercial Strategy, Market Intelligence & ROI • Develop marketing plans based on business priorities, commercial opportunities and market intelligence. • Analyse competitors, customer behaviour, market positioning, pricing trends and industry developments. • Identify new market segments, customer groups and potential business opportunities. • Establish measurable marketing objectives and performance indicators linked to business growth. • Monitor and evaluate campaign performance, marketing expenditure and return on investment. • Prepare monthly marketing dashboards and management reports covering budget utilisation, lead generation, pipeli

Digital Marketing & Performance Growth (80%): Develop and execute a comprehensive digital marketing strategy aligned with business growth objectives, revenue targets and market expansion plans. Own the digital marketing ecosystem, including paid media, social media, search marketing, website optimisation, lead generation and online customer engagement. Plan, execute and optimise paid campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube and other relevant digital platforms. Develop targeted digital acquisition strategies for both B2B and B2C audiences. Manage digital advertising budgets, media planning, campaign allocation and performance optimisation to maximise return on investment. Establish clear performance measurement frameworks covering CAC, CPL, conversion rates, ROAS and marketing ROI. Social Media & Content Marketing: Lead the overall social media strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube. Build a strong and consistent digital brand presence through creative, engaging and commercially relevant content. Develop content strategies covering product demonstrations, fitness equipment showcases, gym transformations, sports flooring applications, project highlights, customer testimonials and educational content. Drive short-form video production, Reels, TikTok videos, YouTube content and other high-engagement formats. Build and manage relationships with fitness influencers, athletes, trainers, sports personalities, fitness creators and relevant industry communities. Develop influencer and creator campaigns with measurable objectives, audience relevance and commercial outcomes. Manage social media calendars, community engagement, audience growth and brand reputation. Ensure platform-specific content strategies rather than relying on identical content across all channels. Lead Generation & Digital Sales Enablement: Develop digital lead-generation campaigns targeting gyms, fitness operators, contractors, developers, consultants, hotels, schools and other potential business customers. Create targeted campaigns for specific customer segments, industries, projects and product categories. Work closely with the sales team to generate qualified enquiries and convert digital opportunities into commercial prospects. Develop landing pages, campaign funnels, lead forms and conversion-focused website experiences. Establish lead tracking, qualification, nurturing and follow-up processes in coordination with the sales team. Leverage LinkedIn marketing, account-based marketing (ABM), email campaigns and targeted digital outreach to reach key decision-makers. Develop marketing automation and CRM practices to improve lead management and conversion. Optimise the customer journey from initial digital discovery through enquiry, consultation and sales conversion. SEO, Website & Digital Innovation: Oversee website content, structure, user experience, SEO and conversion optimisation. Improve organic search visibility through keyword strategy, relevant industry content and technical SEO. Develop search content that supports emerging AI-driven discovery and answer engine optimisation (AEO). Monitor website analytics, traffic sources, visitor behaviour and conversion performance. Leverage AI-powered marketing tools, automation, analytics and audience insights to improve productivity, targeting and campaign effectiveness. Stay updated on digital trends, emerging platforms, technologies and innovative marketing practices. Brand Strategy & Integrated 360° Marketing (20%): Brand Positioning & Market Development: Develop and implement a clear brand positioning strategy to establish a distinctive and competitive market presence. Strengthen brand identity, value proposition, messaging and differentiation across all customer touchpoints. Ensure consistent brand communication, visual identity and positioning across digital and offline channels. Conduct market research, competitor benchmarking and customer segmentation to identify opportunities and strengthen market positioning. Translate business objectives into integrated brand awareness and market penetration campaigns. Integrated Marketing & Offline Activities: Plan and execute 360° marketing campaigns supporting product launches, seasonal promotions, business initiatives and market expansion. Manage participation in relevant industry exhibitions, trade shows, sports events and fitness industry conferences. Develop strategic partnerships with fitness clubs, sports organisations, athletes, developers and relevant industry stakeholders. Lead sponsorships, activations, demonstrations, promotional events and brand experiences. Coordinate PR activities, media relations, corporate communications and external brand exposure. Develop trade marketing initiatives, promotional materials, product catalogues, presentations and sales-support collateral. Work with the sales team to support showroom activities, customer engagement events, project presentations and product launches. Commercial Strategy, Market Intelligence & ROI: Develop marketing plans based on business priorities, commercial opportunities and market intelligence. Analyse competitors, customer behaviour, market positioning, pricing trends and industry developments. Identify new market segments, customer groups and potential business opportunities. Establish measurable marketing objectives and performance indicators linked to business growth. Monitor and evaluate campaign performance, marketing expenditure and return on investment. Prepare monthly marketing dashboards and management reports covering budget utilisation, lead generation, pipeline status, and ROI.