Digital Marketing Manager

Job Overview We are seeking an experienced Digital Marketing Manager to lead and execute data-driven marketing initiatives across international markets. The ideal candidate will have a strong background in performance marketing, analytics, conversion rate optimization, and digital campaign management. This role requires a hands-on marketer who can combine technical expertise, commercial acumen, and strategic thinking to drive customer acquisition, engagement, and business growth. Main Responsibilities Campaign Execution & Optimization • Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, and other relevant platforms • Apply structured testing, audience segmentation, and bidding strategies to improve campaign performance and scalability • Drive customer acquisition and retention through data-driven digital marketing initiatives Conversion Rate Optimization (CRO) • Analyze customer journeys and conversion funnels to identify opportunities for improvement • Execute A/B and multivariate tests across campaigns, landing pages, and audiences • Maintain a structured optimization roadmap and implement initiatives that improve conversion performance Tracking, Analytics & Data Management • Manage Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate tracking and reporting • Oversee conversion tracking, attribution, CRM integrations, and offline conversion measurement • Maintain data accuracy and consistency across marketing platforms and reporting systems Reporting & Performance Insights • Build and maintain dashboards that track key marketing and business performance metrics • Translate campaign and customer data into actionable insights and recommendations • Provide regular performance updates, trend analysis, and optimization plans to stakeholders Cross-Functional Collaboration • Work closely with internal teams to ensure smooth campaign execution and alignment with business objectives • Support consistent messaging and coordinated marketing activities across channels • Present findings, learnings, and next steps in a clear and actionable manner to stakeholders and leadership teams Required Experience • Minimum 6 years of performance marketing experience across international markets • Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4) • Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and TikTok • Experience in campaign optimization and conversion rate optimization (CRO) • Experience with CRM integration and offline conversion tracking • Google Search Ads, Google Measurement, Meta, and LinkedIn certifications required Qualifications & Skills • Understanding AI applications within digital marketing is beneficial • Highly organized with strong attention to detail • Commercially minded with a hands-on execution approach • Ability to manage campaigns end to end and improve performance over time • Strong problem-solving skills and sound judgment • Excellent English communication skills are mandatory • Strong collaboration skills are mandatory

Minimum 6 years of performance marketing experience across international markets. Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4). Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and TikTok. Experience in campaign optimization and conversion rate optimization (CRO). Experience with CRM integration and offline conversion tracking. Google Search Ads, Google Measurement, Meta, and LinkedIn certifications required. Understanding AI applications within digital marketing is beneficial. Excellent English communication skills are mandatory. Strong collaboration skills are mandatory.

Campaign Execution & Optimization: Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, and other relevant platforms; Apply structured testing, audience segmentation, and bidding strategies to improve campaign performance and scalability; Drive customer acquisition and retention through data-driven digital marketing initiatives. Conversion Rate Optimization (CRO): Analyze customer journeys and conversion funnels to identify opportunities for improvement; Execute A/B and multivariate tests across campaigns, landing pages, and audiences; Maintain a structured optimization roadmap and implement initiatives that improve conversion performance. Tracking, Analytics & Data Management: Manage Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate tracking and reporting; Oversee conversion tracking, attribution, CRM integrations, and offline conversion measurement; Maintain data accuracy and consistency across marketing platforms and reporting systems. Reporting & Performance Insights: Build and maintain dashboards that track key marketing and business performance metrics; Translate campaign and customer data into actionable insights and recommendations; Provide regular performance updates, trend analysis, and optimization plans to stakeholders. Cross-Functional Collaboration: Work closely with internal teams to ensure smooth campaign execution and alignment with business objectives; Support consistent messaging and coordinated marketing activities across channels; Present findings, learnings, and next steps in a clear and actionable manner to stakeholders and leadership teams.