Legal Marketing & Business Development Strategist

About Us: At M&CO Legal, we believe that the key to providing exceptional legal services is understanding our clients’ businesses and working environments. Our team of experts brings a wealth of experience in litigation, arbitration and corporate. We provide personalized legal solutions that meet the unique needs of our clients. The Role: As a Marketing Specialist, you will be responsible for developing and implementing strategic marketing initiatives and business development plans to drive client acquisition, retention, and revenue growth for M&CO Legal. You will collaborate with attorneys and other stakeholders to identify and pursue new business opportunities, enhance M&CO Legal’s market presence, and strengthen client relationships. Responsibilities: 1. Strategic Planning/Business Development: · Develop and execute comprehensive marketing and business development strategies aligned with the firm's goals and objectives. · Analyze market trends, competitor activities, and client needs to identify growth opportunities. 2. Branding and Positioning: · Manage and enhance the firm's brand through effective marketing communications, including online and offline channels. Collaborate with lawyers to coordinate articles, press releases, and magazine interview writing. · Ensure consistency in messaging and branding across all materials and platforms. · Submit applications for legal awards to demonstrate the brand's expertise. · Apply for Law firm Rankings · LinkedIn – maintain the socials of the company and the stakeholders. There should be an adequate schedule. Create and curate engaging content that aligns with company objectives and resonates with the LinkedIn audience. 3. Digital Marketing: · Oversee the development and execution of digital marketing initiatives, including website content, social media, email campaigns, google ads, and SEO strategies. · Creating artwork for posts, press releases, and holiday greetings. · Utilize analytics to measure the effectiveness of digital marketing efforts and adjust strategies accordingly. · Ensure the company website remains updated with current content and all page’s function properly. 4. Events and Sponsorships: · Plan and coordinate events, seminars, and conferences. · Send invitations to speakers and manage event logistics. 5. Proposal Drafting: · Prepare, review, and edit legal proposals in response to client requirements. · Maintain company profiles for the firm as a whole and each department. · Ensure proposals are compliant with legal standards and client specifications. · Have a database of all cases about each practice area that can be used in proposals. Requirement · 6-7 years of experience within the legal marketing and business development field. · Professional at using LinkedIn and in generating business leads. · Software – WordPress (Elementor), Microsoft Office, Canva Please note that due to the volume of applications we receive, only shortlisted candidates will be contacted for the interview stages. If you do not hear from us, it is unlikely we are able to hire you at this time, in which case we will keep your application on file and consider it again should we have additional openings in the future. Meanwhile, we encourage you to follow our LinkedIn page to stay updated on any potential opportunities.

6-7 years of experience within the legal marketing and business development field. Professional at using LinkedIn and in generating business leads. Software – WordPress (Elementor), Microsoft Office, Canva

1. Strategic Planning/Business Development: Develop and execute comprehensive marketing and business development strategies aligned with the firm's goals and objectives. Analyze market trends, competitor activities, and client needs to identify growth opportunities. 2. Branding and Positioning: Manage and enhance the firm's brand through effective marketing communications, including online and offline channels. Collaborate with lawyers to coordinate articles, press releases, and magazine interview writing. Ensure consistency in messaging and branding across all materials and platforms. Submit applications for legal awards to demonstrate the brand's expertise. Apply for Law firm Rankings. LinkedIn – maintain the socials of the company and the stakeholders. There should be an adequate schedule. Create and curate engaging content that aligns with company objectives and resonates with the LinkedIn audience. 3. Digital Marketing: Oversee the development and execution of digital marketing initiatives, including website content, social media, email campaigns, google ads, and SEO strategies. Creating artwork for posts, press releases, and holiday greetings. Utilize analytics to measure the effectiveness of digital marketing efforts and adjust strategies accordingly. Ensure the company website remains updated with current content and all page’s function properly. 4. Events and Sponsorships: Plan and coordinate events, seminars, and conferences. Send invitations to speakers and manage event logistics. 5. Proposal Drafting: Prepare, review, and edit legal proposals in response to client requirements. Maintain company profiles for the firm as a whole and each department. Ensure proposals are compliant with legal standards and client specifications. Have a database of all cases about each practice area that can be used in proposals.