Social Media Marketing Specialist

Company Description Multi Paths Facilities Management Services, a subsidiary of MPCCO, provides innovative and sustainable facility and property management solutions across Saudi Arabia. The company designs custom programs ranging from specialized cleaning to fully integrated facility management, tailored to each client’s requirements. With a workforce of over 5,000 skilled professionals and operations in more than four major cities, MPFM supports diverse sectors. Clients include organizations in specialized cleaning, food and beverage, hospitals, retail, warehouses, and logistics. MPFM aims to be a strategic partner, delivering the right people and solutions to power business performance. Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Jeddah. This position is responsible for planning, creating, and publishing social media content across platforms to strengthen MPFM’s brand and engage target audiences. Day-to-day tasks include managing social media calendars, crafting posts, coordinating visual assets, monitoring channels, and responding to comments and messages in a professional manner. The specialist analyzes performance metrics, prepares reports, and adjusts campaigns to improve reach and engagement. The role collaborates with marketing and operations teams to support campaigns, promote services, and ensure all communication aligns with brand guidelines and organizational objectives. Qualifications • Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across major platforms. • Proficiency in Social Media Content Creation and Marketing, including planning content calendars and aligning content with brand strategy. • Excellent Communication skills, with the ability to write clear, engaging copy and collaborate effectively with diverse teams. • Ability to analyze social media metrics, use reporting tools, and apply insights to optimize performance. • Familiarity with the facilities management, services, or B2B sectors is an advantage. • Relevant academic background in Marketing, Communications, Business, or a related field is preferred. • Strong organizational skills, attention to detail, and the ability to manage multiple platforms and tasks in a fast-paced environment. • Fluency in English; Arabic language skills are highly beneficial for local market communication.

Plan, create, and publish social media content across platforms to strengthen brand and engage target audiences. Manage social media calendars, craft posts, coordinate visual assets, monitor channels, and respond to comments and messages. Analyze performance metrics, prepare reports, and adjust campaigns to improve reach and engagement. Collaborate with marketing and operations teams to support campaigns, promote services, and ensure all communication aligns with brand guidelines and organizational objectives.