Digital Marketing Manager

About the Role We’re looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution across performance marketing, paid media, e-commerce, mobile app acquisition, analytics, SEO, and marketing technology. The ideal candidate will have a strong track record of driving online revenue, optimizing customer acquisition costs, improving campaign performance, and maximizing return on marketing investment through data-driven strategies. This role will work closely with Marketing, E-commerce, Commercial, CRM, IT, and external partners to deliver integrated digital campaigns that support SACO’s business growth and commercial objectives. Responsibilities • Key Responsibilities • Develop and execute digital and performance marketing strategies aligned with business objectives. • Manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Microsoft Ads, and other relevant platforms. • Optimize campaigns to improve ROAS, customer acquisition cost, conversion rates, online revenue, and overall marketing efficiency. • Drive e-commerce growth and mobile app acquisition, engagement, and re-engagement. • Lead digital analytics, attribution, conversion tracking, and performance reporting using GA4, GTM, Firebase, and relevant measurement platforms. • Oversee tracking frameworks, including pixels, SDKs, Conversion APIs, server-side tracking, and attribution solutions. • Develop and implement SEO strategies to improve organic visibility and traffic. • Manage digital marketing budgets, forecasts, media allocation, and performance against financial targets. • Collaborate with E-commerce, Commercial, CRM, IT, and Creative teams to deliver successful promotional and seasonal campaigns. • Manage media agencies, technology vendors, and relationships with key digital advertising platforms. • Identify new digital channels, technologies, audiences, and growth opportunities. • Provide actionable insights and recommendations to improve marketing performance and business results. Qualifications • Qualifications and Experience • Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or a related field. • Minimum 5 years of experience in digital marketing, performance marketing, growth marketing, or e-commerce. • Proven experience managing substantial digital advertising budgets. • Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms. • Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution. • Experience with mobile measurement platforms such as AppsFlyer or Adjust. • Understanding of Conversion APIs, server-side tracking, and first-party data strategies. • Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds. • Experience managing agencies, technology partners, and cross-functional stakeholders. • Retail or e-commerce experience is highly preferred. Required Skills • Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms. • Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution. • Experience with mobile measurement platforms such as AppsFlyer or Adjust. • Understanding of Conversion APIs, server-side tracking, and first-party data strategies. • Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds. • Experience managing agencies, technology partners, and cross-functional stakeholders. Preferred Skills • Retail or e-commerce experience is highly preferred. • We are looking for a strategic, analytical, and commercially minded digital marketing professional who can translate data into actionable insights, lead high-performing campaigns, and deliver measurable business growth.