Senior Digital Marketing Specialist

Position: Senior Digital Marketing Specialist. Location: KSA - Riyadh Reporting to the Senior Growth Manager, the Senior Digital Marketing Specialist will support the day-to-day execution, tracking, optimization, and analysis of Holo’s digital marketing activity in Saudi Arabia. Key Responsibilities: • Launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, X, and other relevant channels. • Own day-to-day campaign execution, including campaign builds, budgets, bidding, targeting, audiences, creatives, and A/B testing. • Monitor performance daily and proactively identify opportunities to improve CPL, CPA, conversion rates, lead quality, and overall campaign efficiency. • Manage campaigns with a strong focus on lead generation, optimizing not only for lead volume and CPL but also for qualified leads and downstream conversion. • Have strong hands-on experience with Google Ads, including Search, Performance Max, Demand Gen, keyword management, search terms, bidding strategies, and conversion optimization. • Set up, test, and troubleshoot conversion tracking through Google Tag Manager (GTM), GA4, Meta Pixel, TikTok Pixel, Snapchat Pixel, and other ad-tech platforms. • Work closely with Growth and Tech teams to ensure events, pixels, data layers, form tracking, and conversion events are implemented and firing correctly. • Support offline conversion tracking and CRM integrations, ensuring advertising platforms receive accurate lead and conversion data for optimization. • Analyze the full lead-generation funnel, identifying where users drop off and which channels, campaigns, audiences, and creatives generate the highest-quality leads. • Maintain clean UTM structures, campaign naming conventions, event taxonomy, and tracking documentation. • Build and maintain performance dashboards and reports, translating data into clear insights and actionable recommendations. • Support ongoing CRO and experimentation, including landing page, creative, audience, messaging, and funnel tests. • Identify and troubleshoot tracking discrepancies and data-quality issues across ad platforms, GA4, CRM, and internal reporting. • Stay up to date with new ad products, platform updates, measurement solutions, and performance marketing trends. What We're Looking For: • Previous experience working in a lead-generation focused business is required, with a strong understanding of managing and optimizing paid media toward lead volume, CPL, lead quality, and conversion. • Strong handson experience with Google Ads, Meta Ads Manager, Google Tag Manager, and GA4. • Strong understanding of the full lead funnel, from ad click and form submission through qualification and conversion. • Highly analytical, hands-on, and detail-oriented, with the ability to independently launch campaigns, troubleshoot tracking issues, and use data to determine what should change next. • Comfortable working with large campaign budgets and multiple paid acquisition channels. • Experience with TikTok Ads, Snapchat Ads, CRM integrations, offline conversions, CAPI/server-side tracking, Looker Studio, SQL, or other analytics tools is a strong advantage. • Experience in the Saudi Arabian market a round 3-5 years and an understanding of KSA digital consumer behavior and advertising landscape would be highly advantageous. Education: Bachelor's degree or equivalent Show more Show less

Bachelor's degree or equivalent

Launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, X, and other relevant channels. Own day-to-day campaign execution, including campaign builds, budgets, bidding, targeting, audiences, creatives, and A/B testing. Monitor performance daily and proactively identify opportunities to improve CPL, CPA, conversion rates, lead quality, and overall campaign efficiency. Manage campaigns with a strong focus on lead generation, optimizing not only for lead volume and CPL but also for qualified leads and downstream conversion. Have strong hands-on experience with Google Ads, including Search, Performance Max, Demand Gen, keyword management, search terms, bidding strategies, and conversion optimization. Set up, test, and troubleshoot conversion tracking through Google Tag Manager (GTM), GA4, Meta Pixel, TikTok Pixel, Snapchat Pixel, and other ad-tech platforms. Work closely with Growth and Tech teams to ensure events, pixels, data layers, form tracking, and conversion events are implemented and firing correctly. Support offline conversion tracking and CRM integrations, ensuring advertising platforms receive accurate lead and conversion data for optimization. Analyze the full lead-generation funnel, identifying where users drop off and which channels, campaigns, audiences, and creatives generate the highest-quality leads. Maintain clean UTM structures, campaign naming conventions, event taxonomy, and tracking documentation. Build and maintain performance dashboards and reports, translating data into clear insights and actionable recommendations. Support ongoing CRO and experimentation, including landing page, creative, audience, messaging, and funnel tests. Identify and troubleshoot tracking discrepancies and data-quality issues across ad platforms, GA4, CRM, and internal reporting. Stay up to date with new ad products, platform updates, measurement solutions, and performance marketing trends.