Marketing Lead

1. JOB PURPOSE: To lead marketing and product management efforts across all portfolio areas. Shaping a long-term strategy, driving market expansion, and partnering closely with cross-functional teams to deliver business growth. 2. ROLE AND RESPONSIBILITIES: - Participates in the development and implementation of sales & marketing policies, processes, and procedures to ensure all relevant procedural/legislative requirements are fulfilled. - Prepares the development of sales & marketing budget and monitors financial performance versus the budget to ensure alignment. - Manages the effective achievement of objectives by setting individual targets, developing, and motivating staff to maximize subordinate performance. - Supervises the activities and work of subordinates to ensure that all work within a specific area is carried out in an efficient manner and in compliance with the set policies, processes, and procedures. - Setting strategic plans for entitled therapeutic categories including pipeline selection, follow up on BD projects. - Achieving categories (strategic areas) sales objectives. - Provide customer insights, market / competitor analysis, and marketing effectiveness support for better planning, to identify opportunities and trends and improve decision making in marketing / sales areas. - Engage with sales/commercial leadership to ensure transition of marketing strategies into sales activities to ensure full support and integration. -Train and support sales/commercial teams with compelling messaging, value propositions, campaign materials, and product knowledge to ensure successful execution in the field. - Develop promotional mix that support field force to drive tactical plan execution and disseminate portfolio message effectively. - Communicate up, down, and laterally in an effective manner. 3. QUALIFICATIONS AND EDUCATION REQUIREMENTS: - Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience. - Strong marketing experience (+3 years in marketing) in any pharmaceutical, IVD or Medical Devices industries with good knowledge and deep understanding of Annual Brand Planning. - Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team - Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment. - Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative. - Demonstrated project management skills, including experience in strategic project management. 4. PREFERRED SKILLS AND COMPENETNICES: - Experience using different systems of budget management (ERP, ORACLE, …etc.) - Sales and/or Marketing experience within respiratory and ID fields. - Experience in Anti-infectives therapies and/or respiratory field. (General Medicine) - Experience in Cardiovascular, Dental field and surgical interventions.

Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience. Strong marketing experience (+3 years in marketing) in any pharmaceutical, IVD or Medical Devices industries with good knowledge and deep understanding of Annual Brand Planning. Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team. Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment. Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative. Demonstrated project management skills, including experience in strategic project management.

Participates in the development and implementation of sales & marketing policies, processes, and procedures to ensure all relevant procedural/legislative requirements are fulfilled. Prepares the development of sales & marketing budget and monitors financial performance versus the budget to ensure alignment. Manages the effective achievement of objectives by setting individual targets, developing, and motivating staff to maximize subordinate performance. Supervises the activities and work of subordinates to ensure that all work within a specific area is carried out in an efficient manner and in compliance with the set policies, processes, and procedures. Setting strategic plans for entitled therapeutic categories including pipeline selection, follow up on BD projects. Achieving categories (strategic areas) sales objectives. Provide customer insights, market / competitor analysis, and marketing effectiveness support for better planning, to identify opportunities and trends and improve decision making in marketing / sales areas. Engage with sales/commercial leadership to ensure transition of marketing strategies into sales activities to ensure full support and integration. Train and support sales/commercial teams with compelling messaging, value propositions, campaign materials, and product knowledge to ensure successful execution in the field. Develop promotional mix that support field force to drive tactical plan execution and disseminate portfolio message effectively. Communicate up, down, and laterally in an effective manner.