Marketing Manager

We are seeking an experienced, results-driven Marketing Manager to lead the marketing function of a newly established specialized healthcare center and drive its brand awareness, patient acquisition, and sustainable growth. This is an exciting opportunity for a hands-on marketing professional to shape the center’s brand and marketing strategy from the launch stage. Key Responsibilities • Develop and execute marketing strategies, launch plans, and brand positioning. • Lead digital marketing campaigns across social media, search engines, and other relevant channels. • Drive patient inquiries, appointment bookings, and attendance through measurable campaigns. • Oversee brand identity, content creation, and bilingual marketing communications. • Manage external marketing agencies, campaign budgets, and performance. • Monitor marketing KPIs, campaign effectiveness, and return on investment. • Collaborate with physicians, clinical teams, and operations to promote healthcare services effectively. • Ensure marketing activities comply with applicable Saudi healthcare advertising and patient privacy requirements. Qualifications & Requirements • Bachelor’s degree in marketing, Business Administration, Communications, or a related field. • 5–8 years of progressive marketing experience, preferably within hospitals, specialized medical centers, polyclinics, or outpatient healthcare providers. • Proven experience in launching or growing healthcare services and generating measurable patient acquisition results. • Strong knowledge of digital marketing, social media advertising, search marketing, analytics, and CRM/lead-tracking tools. • Experience managing marketing agencies, budgets, and multi-channel campaigns. • Good understanding of the Saudi healthcare market. • Excellent written and verbal communication skills in both Arabic and English.