GSK
Marketing Manager & Launch Lead
Jeddah, Saudi ArabiaPosted 4 days ago
- Salary
- AED 7k–10k a month· est.
- Job type
- Full time
- Level
- Lead
- Field
- Marketing & Communications
- Work mode
- On site
About the role
GSK Saudi Arabia is committed to supporting Vision 2030 and the Saudi Arabian National Agenda including Saudization in line with the hiring and the training and development of Saudi National capability. GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Job title: Marketing Manager & Launch Lead Location: Jeddah or Riyadh, Saudi Arabia Closing date for applications: 4 November 2026 Role Overview: As a Marketing Manager & Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers. This is an individual contributor role with no direct reports. Key Responsibilities: • Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders. • Commercial acumen: lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder • Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines and defined KPIs. • Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance to ensure timely delivery. • Define, track and regularly review KPIs (e.g. launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions. • Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives. • Market Expansion: Identify new opportunities, develop strategies, and drive market penetration for, contributing to revenue growth. • Customer Engagement: Establish strong connections with External Expert (EEs) and ensure delivery of the best customer experience. • Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition. • Access & Reimbursement: Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders. • Field Engagement: Approximately spending 50% of time externally facing. • Compliance: Ensure all activities align with GSK’s ethical standards, governance, and regulatory requirements. Why You? Basic Qualifications & Skills We are looking for professionals with these required skills to achieve our goals: • Saudi National. • Bachelor’s degree in pharmacy. • Saudi Commission for Health Specialist card (SCFHS) is required. • Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance. • Previous marketing experience. Preferred Qualifications & Skills If you have the following characteristics, it would be a plus: • Strong expertise in biologics, respiratory and/or specialty medicines. • Excellent verbal and written communication skills. • Ability to deliver and exceed objectives within tight timelines. • Demonstrated stakeholder management and influencing skills. • Ability to problem solve with limited information. • Budgeting and cost-consciousness. مدير التسويق وإطلاق العلامات التجارية الدوائية نبذة عن الدور بصفتك مدير التسويق وإطلاق العلامات التجارية الدوائية، ستؤدي دورًا محوريًا في قيادة الإطلاق الناجح وإدارة دورة حياة المجال العلاجي والعلامات التجارية الموكلة إليك. وستتولى قيادة فرق متعددة التخصصات، وتطوير الخطط التسويقية الاستراتيجية، وضمان الالتزام بسياسات شركة GSK لتقديم قيمة استثنائية للمرضى ومقدمي الرعاية الصحية. المسؤوليات الرئيسية • القيادة الاستراتيجية: تحديد رؤية واستراتيجية وأهداف محفظة المنتجات ومواءمتها مع جميع أصحاب المصلحة. • الفطنة التجارية: قيادة الدورة التجارية الأساسية والتd
Requirements
Saudi National. Bachelor’s degree in pharmacy. Saudi Commission for Health Specialist card (SCFHS) is required. Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance. Previous marketing experience.
Responsibilities
Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders. Commercial acumen: lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder. Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines and defined KPIs. Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance to ensure timely delivery. Define, track and regularly review KPIs (e.g. launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions. Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives. Market Expansion: Identify new opportunities, develop strategies, and drive market penetration for, contributing to revenue growth. Customer Engagement: Establish strong connections with External Expert (EEs) and ensure delivery of the best customer experience. Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition. Access & Reimbursement: Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders. Field Engagement: Approximately spending 50% of time externally facing. Compliance: Ensure all activities align with GSK’s ethical standards, governance, and regulatory requirements.
Skills
- Marketing
- Launch management
- Brand strategy
- Cross-functional leadership
- Stakeholder management
- Market access
- Regulatory coordination
- Commercial forecasting
- Biologics or specialty medicines
- Life sciences communications
- Budgeting
- Customer engagement
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