Area Sales Manager

Company Description Cigalah Group is a diversified business group operating across multiple sectors in the Middle East, including FMCG. The organization focuses on building long-term partnerships with global and regional brands, offering strong distribution, marketing, and sales capabilities. With a presence in key regional markets, Cigalah Group emphasizes sustainable growth, operational excellence, and customer-centric service. The company values integrity, performance, and innovation, creating opportunities for professionals to develop within a dynamic and competitive environment. Role Description The Area Sales Manager is a full-time, on-site role based in Riyadh, responsible for leading Nicotine Alternatives Category sales activities within an assigned territory to achieve revenue and growth targets. The role involves managing and coaching a sales team, setting and monitoring individual and regional performance objectives, and ensuring effective coverage of key accounts and channels. The Area Sales Manager will regularly visit customers, oversee execution of in-store and trade marketing initiatives, and ensure proper product availability and visibility. The role includes analyzing sales data, forecasting demand, preparing reports for senior management, and collaborating with cross-functional teams such as marketing, supply chain, and finance to support business objectives. The Area Sales Manager will also be accountable for maintaining compliance with company policies, representing Cigalah Group professionally in the market, and cultivating strong, long-term customer relationships. Qualifications • Proven experience in field sales management, territory management, or area management, preferably in FMCG, or related industries. • Strong skills in sales planning, forecasting, target setting, and performance tracking, with the ability to interpret and act on sales and market data. • Demonstrated ability to lead, coach, and motivate sales teams, including experience in hiring, training, and performance management. • Solid relationship-building and negotiation skills, with experience managing key accounts, distributors, and retail or wholesale partners. • Excellent communication and presentation skills in English; proficiency in Arabic is highly beneficial. • Strong organizational and time-management abilities, with capacity to handle multiple priorities and field activities in a fast-paced environment. • Comfortable working with CRM systems and common office software (e.g., Excel, PowerPoint, and other reporting tools). • Bachelor’s degree in Business, Marketing, or a related field; an advanced degree or relevant certifications are an advantage. • Valid driver’s license and willingness to travel regularly within the assigned area.

Lead and coach a sales team to achieve revenue and growth targets within the assigned Riyadh territory. Manage coverage of key accounts and channels. Regularly visit customers, oversee in-store and trade marketing initiatives, and ensure product availability and visibility. Analyze sales data, forecast demand, and prepare reports for senior management. Collaborate with cross-functional teams (marketing, supply chain, finance) to support business objectives. Maintain compliance with company policies and cultivate strong, long-term customer relationships.