Media Buyer

About Us Future Vision for Health Training is a professional training company specializing in healthcare and administrative training courses, professional diploma programs, and career development solutions. We are committed to providing high-quality training programs that support professional growth and meet the evolving needs of the healthcare and business sectors. Job Overview We are looking for a skilled and results-driven Media Buyer to join our Marketing Team in Madinah. The ideal candidate will have at least one year of experience in managing paid digital advertising campaigns, optimizing advertising performance, and generating qualified leads to support the company’s marketing and enrollment objectives. Key Responsibilities • Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Instagram and Facebook), Snapchat Ads, TikTok Ads, and other relevant platforms. • Develop media buying strategies to promote the company’s healthcare training courses, administrative training programs, and diploma programs. • Identify and target relevant audiences to generate qualified leads and increase registrations. • Manage advertising budgets and optimize spending to maximize campaign performance and return on ad spend (ROAS). • Monitor campaign performance and analyze key metrics, including Cost per Lead (CPL), Cost per Acquisition (CPA), conversion rates, and ROAS. • Conduct A/B testing on ad creatives, messaging, audience segments, and campaign settings. • Collaborate with the marketing, design, and content teams to develop effective advertising campaigns. • Coordinate with Customer Service and Sales teams to evaluate lead quality and improve conversion rates. • Prepare regular reports on campaign performance, advertising expenditure, lead generation, and recommendations for improvement. • Set up and monitor tracking tools, such as Meta Pixel and Google Analytics, to measure campaign effectiveness. • Stay updated on digital advertising trends, platform updates, and industry best practices. Qualifications and Requirements • At least 1 year of proven experience in media buying and paid digital advertising. • Hands-on experience with Google Ads and Meta Ads; experience with Snapchat Ads and TikTok Ads is preferred. • Strong understanding of audience targeting, campaign optimization, and lead generation strategies. • Ability to analyze campaign data and make data-driven decisions. • Familiarity with Google Analytics, Meta Pixel, and conversion tracking tools. • Strong analytical, organizational, and problem-solving skills. • Ability to manage multiple campaigns and advertising budgets effectively. • Diploma or bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred. Key Performance Indicators (KPIs) • Cost per Lead (CPL). • Cost per Acquisition (CPA). • Number and quality of qualified leads generated. • Conversion rate from leads to actual registrations. • Return on Ad Spend (ROAS), where revenue tracking is available. • Efficient use of advertising budgets. • Achievement of campaign objectives and performance targets. Join Future Vision for Health Training and be part of a team dedicated to professional development and excellence in training. Show more Show less

At least 1 year of proven experience in media buying and paid digital advertising. Hands-on experience with Google Ads and Meta Ads; experience with Snapchat Ads and TikTok Ads is preferred. Strong understanding of audience targeting, campaign optimization, and lead generation strategies. Ability to analyze campaign data and make data-driven decisions. Familiarity with Google Analytics, Meta Pixel, and conversion tracking tools. Strong analytical, organizational, and problem-solving skills. Ability to manage multiple campaigns and advertising budgets effectively. Diploma or bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.

Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Instagram and Facebook), Snapchat Ads, TikTok Ads, and other relevant platforms. Develop media buying strategies to promote the company’s healthcare training courses, administrative training programs, and diploma programs. Identify and target relevant audiences to generate qualified leads and increase registrations. Manage advertising budgets and optimize spending to maximize campaign performance and return on ad spend (ROAS). Monitor campaign performance and analyze key metrics, including Cost per Lead (CPL), Cost per Acquisition (CPA), conversion rates, and ROAS. Conduct A/B testing on ad creatives, messaging, audience segments, and campaign settings. Collaborate with the marketing, design, and content teams to develop effective advertising campaigns. Coordinate with Customer Service and Sales teams to evaluate lead quality and improve conversion rates. Prepare regular reports on campaign performance, advertising expenditure, lead generation, and recommendations for improvement. Set up and monitor tracking tools, such as Meta Pixel and Google Analytics, to measure campaign effectiveness. Stay updated on digital advertising trends, platform updates, and industry best practices.