Digital Marketing Manager

About the role Sharif Eye Centers, Dubai is looking for a data-driven Digital Marketing Manager to own patient acquisition for our Dubai operation. You’ll plan, run and optimize paid campaigns across Meta, Google and TikTok, turning spend into booked, attended and converted patients, working closely with the Regional Marketing Manager (Jordan) and our Call Center, Operations, CRM, Content and Creative teams. You won’t personally design the creative; you’ll decide what wins based on data and drive the creative direction. What you’ll do • Plan, launch, manage and optimize paid campaigns across Meta Ads, Google Ads and TikTok Ads for the Dubai clinic. • Own the Dubai ad budget: allocation, pacing and spend efficiency against targets. • Track and report the metrics that matter: cost per lead, cost per booking, attendance and show rate, cost per FVL, cost per surgery, and ROAS. • Analyze creative performance across platforms and identify winning and underperforming creatives, plus the patterns behind them (hooks, messages, formats, offers, audiences, concepts). • Monitor creative fatigue, proactively recommend new angles, and run a structured, data-led creative testing plan. • Continuously test and optimize creative, audience, offer, landing page and funnel combinations to improve conversion rate and ROI. • Provide clear, data-driven briefs and feedback to the Content and Creative teams. • Align strategy, campaigns, brand direction, budgets and performance targets with the Regional Marketing Manager and the Jordan marketing team. • Collaborate cross-functionally (Call Center, Moderation, Operations, CRM, Content, Creative) across the full patient acquisition journey. • Coordinate with Call Center and Operations to monitor lead quality, booking rates, attendance, conversions and patient feedback, and translate performance into clear actions. What we’re looking for • 5+ years hands-on in paid and performance marketing, personally running Meta Ads, Google Ads and TikTok Ads. • Strong command of AI tools in your day-to-day workflow: you manage and accelerate campaigns, copy, creative and analysis through AI, not just manually. • Strong analytics, comfortable owning cost per lead, CPA, ROAS and funnel metrics. • Proven ability to read creative performance and direct creative strategy from data (not to design it yourself). • Experience managing and pacing significant monthly ad budgets. • Fluent Arabic and English. • Proven experience marketing to GCC and Arab audiences. • Currently based in Dubai, UAE, with valid work authorization. Nice to have • Healthcare, medical, clinic or aesthetic marketing experience. • Lead generation and patient or customer acquisition background. • Experience working with a CRM and a call-center handoff for lead management. • GA4, Google Tag Manager, Meta Pixel / Conversions API and Looker Studio. Location: Dubai, UAE · Full-time, on-site Show more Show less

5+ years hands-on in paid and performance marketing, personally running Meta Ads, Google Ads and TikTok Ads. Strong command of AI tools in day-to-day workflow to manage and accelerate campaigns, copy, creative and analysis through AI. Strong analytics, comfortable owning cost per lead, CPA, ROAS and funnel metrics. Proven ability to read creative performance and direct creative strategy from data (not to design it yourself). Experience managing and pacing significant monthly ad budgets. Fluent Arabic and English. Proven experience marketing to GCC and Arab audiences. Currently based in Dubai, UAE, with valid work authorization.

Plan, launch, manage and optimize paid campaigns across Meta Ads, Google Ads and TikTok Ads for the Dubai clinic. Own the Dubai ad budget: allocation, pacing and spend efficiency against targets. Track and report metrics such as cost per lead, cost per booking, attendance and show rate, cost per FVL, cost per surgery, and ROAS. Analyze creative performance across platforms and identify winning and underperforming creatives, plus the patterns behind them. Monitor creative fatigue, proactively recommend new angles, and run a structured, data-led creative testing plan. Continuously test and optimize creative, audience, offer, landing page and funnel combinations to improve conversion rate and ROI. Provide clear, data-driven briefs and feedback to Content and Creative teams. Align strategy, campaigns, brand direction, budgets and performance targets with the Regional Marketing Manager and the Jordan marketing team. Collaborate cross-functionally across Call Center, Moderation, Operations, CRM, Content, Creative. Coordinate with Call Center and Operations to monitor lead quality, booking rates, attendance, conversions and patient feedback, and translate performance into clear actions.