Digital Marketing Manager

Job Title: Digital Marketing Manager Industry: Cloud Kitchen / HoReCa Location: Dubai, UAE Company: Meals on Me (www.hellomealsonme.com) About Meals on Me Meals on Me is the UAE’s #1 Diet-Friendly Meal Brand (BBC Good Food Award winner). We deliver fresh, calorie-counted, nutritionist-crafted meals across the UAE through a modern cloud kitchen model. With over 2 million meals delivered, 10,000+ active subscribers, and a strong following among busy professionals, athletes, and health-conscious customers from 70+ nationalities, we make healthy eating effortless, delicious, and sustainable — with no GMOs, additives, or preservatives. Role Overview We are looking for a results-driven Digital Marketing Manager to own and scale our entire digital presence. You will lead performance marketing, content strategy, social media, SEO/SEM, email/CRM, and conversion optimisation to drive customer acquisition, subscription growth, and brand loyalty in the competitive cloud kitchen and healthy meal delivery space. This is a hands-on leadership role ideal for someone who thrives in a fast-paced HoReCa / food-tech environment and knows how to turn digital channels into consistent revenue engines. Key Responsibilities Digital Strategy & Performance Marketing • Develop and execute the full digital marketing strategy aligned with business goals (new subscriber acquisition, retention, and lifetime value). • Own paid media across Meta (Facebook/Instagram), Google Ads, TikTok, Snapchat, and other relevant platforms with a clear focus on ROAS and CAC. • Continuously test, optimise, and scale campaigns to maximise conversions from website and app traffic. Content, Social & Brand Building • Lead content strategy across Instagram, TikTok, Facebook, YouTube, and other channels — creating engaging, conversion-focused content that showcases meals, customer transformations, recipes, and lifestyle. • Manage community engagement, influencer collaborations, and UGC programs relevant to health, fitness, and busy professionals in the UAE. • Ensure brand voice remains consistent, fresh, and aligned with our positioning as the UAE’s leading diet-friendly meal brand. Website, SEO & Conversion Optimisation • Drive organic growth through SEO, content marketing, and technical optimisation of the website and app. • Collaborate with the product/tech team on landing pages, A/B testing, and conversion rate optimisation (CRO). • Monitor and improve the full customer journey from awareness to subscription. CRM, Email & Retention • Build and optimise email, WhatsApp, and SMS marketing flows for onboarding, upselling, win-back, and loyalty. • Analyse customer data to create segmented campaigns that improve retention and average order value. Analytics, Reporting & Cross-Functional Collaboration • Track and report on all key digital KPIs (traffic, CAC, ROAS, conversion rates, LTV, retention). • Work closely with operations, product, and leadership to align marketing with menu launches, promotions, and operational capacity. • Manage external agencies, freelancers, and vendors when required. Requirements & Qualifications • 7+ years of digital marketing experience, with at least 3+ years in a managerial or senior specialist role. • Proven track record in performance marketing (Meta Ads, Google Ads, TikTok Ads) with strong results in e-commerce, subscription, or food delivery businesses. • Experience in Cloud Kitchen, HoReCa, meal delivery, food-tech, or health & wellness brands is highly preferred. • Strong understanding of the full digital funnel — acquisition, conversion, retention, and brand building. • Hands-on experience with analytics tools (Google Analytics 4, Meta Business Suite, TikTok Analytics, etc.) and CRM platforms. • Excellent content sensibility and ability to brief or create high-performing creative for social and paid channels. • Data-driven mindset with strong analytical and problem-solving skills. • Self-starter who can thrive in a fast-moving, entrepreneurial environment. • Fluent in English (Arabic is a strong advantage). What We Offer • Opportunity to lead digital growth for one of the UAE’s most recognised healthy meal brands. • Direct impact on business results in a high-growth cloud kitchen environment. • Collaborative team culture with room to innovate and own outcomes. • Competitive salary package + performance incentives (details to be discussed) Show more Show less

7+ years of digital marketing experience, with at least 3+ years in a managerial or senior specialist role. Proven track record in performance marketing (Meta Ads, Google Ads, TikTok Ads) with strong results in e-commerce, subscription, or food delivery businesses. Experience in Cloud Kitchen, HoReCa, meal delivery, food-tech, or health & wellness brands is highly preferred. Strong understanding of the full digital funnel — acquisition, conversion, retention, and brand building. Hands-on experience with analytics tools (Google Analytics 4, Meta Business Suite, TikTok Analytics, etc.) and CRM platforms. Excellent content sensibility and ability to brief or create high-performing creative for social and paid channels. Data-driven mindset with strong analytical and problem-solving skills. Self-starter who can thrive in a fast-moving, entrepreneurial environment. Fluent in English (Arabic is a strong advantage).

Digital Strategy & Performance Marketing: Develop and execute the full digital marketing strategy aligned with business goals (new subscriber acquisition, retention, and lifetime value); Own paid media across Meta (Facebook/Instagram), Google Ads, TikTok, Snapchat, and other relevant platforms with a clear focus on ROAS and CAC; Continuously test, optimise, and scale campaigns to maximise conversions from website and app traffic. Content, Social & Brand Building: Lead content strategy across Instagram, TikTok, Facebook, YouTube, and other channels — creating engaging, conversion-focused content that showcases meals, customer transformations, recipes, and lifestyle; Manage community engagement, influencer collaborations, and UGC programs relevant to health, fitness, and busy professionals in the UAE; Ensure brand voice remains consistent, fresh, and aligned with our positioning as the UAE’s leading diet-friendly meal brand. Website, SEO & Conversion Optimisation: Drive organic growth through SEO, content marketing, and technical optimisation of the website and app; Collaborate with the product/tech team on landing pages, A/B testing, and conversion rate optimisation (CRO); Monitor and improve the full customer journey from awareness to subscription. CRM, Email & Retention: Build and optimise email, WhatsApp, and SMS marketing flows for onboarding, upselling, win-back, and loyalty; Analyse customer data to create segmented campaigns that improve retention and average order value. Analytics, Reporting & Cross-Functional Collaboration: Track and report on all key digital KPIs (traffic, CAC, ROAS, conversion rates, LTV, retention); Work closely with operations, product, and leadership to align marketing with menu launches, promotions, and operational capacity; Manage external agencies, freelancers, and vendors when required.