Digital Marketing Supervisor

We are seeking a Digital Marketing Supervisor to join our digital marketing team. The role involves leading and managing paid advertising campaigns across the Saudi and GCC markets, with a focus on driving growth, increasing sales, and maximizing Return on Ad Spend (ROAS). **Duties and Responsibilities:** • Lead and manage paid advertising campaigns in Saudi Arabia and GCC markets (UAE, Kuwait, Oman, Qatar, and Bahrain). • Manage campaigns across Google Ads, Meta, TikTok, Snapchat, and other digital platforms. • Manage substantial advertising budgets, allocating them efficiently across countries, platforms, campaigns, and products based on performance and sales opportunities. • Develop performance marketing strategies to achieve sales and growth targets while maximizing ROAS for each market. • Monitor daily performance, compare results across markets, and analyze key metrics such as Conversion Rate (CR), Cost Per Order (CPO), Customer Acquisition Cost (CAC), and campaign sales. • Make data-driven decisions to boost sales and reallocate budgets between Saudi Arabia and GCC countries based on performance, returns, and available opportunities. • Develop media plans and budget forecasts, determining the necessary budgets to meet sales targets for each country. • Analyze the performance of products, audiences, and ad content to identify opportunities for optimization and scaling. • Analyze performance using GA4, advertising platforms, and measurement tools; prepare reports and recommendations for management. • Ensure the readiness and accuracy of tracking tools (Tracking, Pixel, CAPI, and Conversion Events) in collaboration with relevant teams. • Coordinate with e-commerce, content, and design teams to ensure campaign objectives are met. • Supervise the digital marketing team and oversee execution quality and performance. Requirements: • Strong experience in performance marketing and paid campaign management. • Experience managing multi-market campaigns (Saudi Arabia and GCC markets preferred). • Advanced expertise in Google Ads and Meta Ads; proficiency in TikTok and Snapchat preferred. • Proven track record of managing and optimizing large advertising budgets. • Strong data analysis skills with the ability to make budget allocation and scaling decisions based on performance. • Advanced understanding of GA4, tracking, attribution, and conversion measurement. • E-commerce experience; background in retail or beauty/fragrance preferred. • Strong skills in media planning, forecasting, and performance analysis. Show more Show less