Product Marketing Manager

Product Marketing Manager – Munsit Company: CNTXT AI Product: Munsit Location: Abu Dhabi, UAE Employment Type: Full-time, On-site Department: Marketing / Product About CNTXT AI & Munsit CNTXT AI is a UAE-based AI and data company building enterprise-grade, Arabic-first AI solutions for organizations across the region. Munsit is CNTXT AI’s Arabic speech intelligence platform, designed to help organizations accurately understand and process Arabic voice data across dialects and real-world environments. Munsit supports enterprise use cases including speech-to-text, conversational intelligence, customer service and contact-center applications, integrations, APIs and enterprise deployments where accuracy, scalability, security and regional language understanding are critical. Role Overview We are looking for a commercially minded and highly hands-on Product Marketing Manager to lead the positioning, go-to-market strategy and market adoption of Munsit. You will sit at the intersection of Product, Sales, Marketing, Solutions and Customers, translating Munsit’s AI and speech technology capabilities into compelling business propositions for enterprises and government organizations. You will be responsible for understanding Munsit’s customers, competitors, use cases and target industries and turning those insights into positioning, campaigns, sales enablement and go-to-market programs that drive awareness, adoption and revenue. This is not a traditional brand marketing role. We are looking for someone with strong B2B technology product marketing experience who understands how to commercialize a technical product. Key Responsibilities Munsit Product Positioning & Messaging • Own and continuously refine the positioning, messaging and value proposition for Munsit. • Translate complex AI, speech recognition and language technology capabilities into clear commercial benefits. • Develop messaging for different customer segments and buyer personas. • Clearly communicate Munsit’s differentiation in Arabic speech intelligence, regional dialect understanding, enterprise deployment and data sovereignty. • Build industry-specific messaging for priority markets and use cases. Go-to-Market Strategy • Own the go-to-market strategy for Munsit products, features and solutions. • Define target markets, ideal customer profiles, buyer personas, priority use cases and commercial messaging. • Work closely with Product and Sales on new feature and product launches. • Develop GTM plans for the UAE, GCC and wider MENA market. • Identify the strongest industries and commercial use cases for Munsit. • Create launch plans that connect product capabilities directly to pipeline and revenue opportunities. Target Industries & Use Cases Develop differentiated propositions for sectors including: • Government • Telecommunications • Contact Centers & Customer Experience • Banking & Financial Services • Healthcare • Enterprise • Retail & E-commerce • Other industries with significant Arabic voice and conversational data requirements. Potential use cases include: • Arabic speech-to-text • Contact-center transcription • Voice analytics • Conversational intelligence • Customer interaction analysis • Sentiment and intent analysis • Arabic voice interfaces • Customer-service automation • Enterprise voice-data processing • API and platform integrations Customer & Market Intelligence • Conduct customer, market and competitor research. • Develop a deep understanding of the Arabic speech AI / ASR market. • Track global and regional competitors across speech-to-text, voice AI and conversational intelligence. • Conduct customer interviews to understand pain points, requirements and purchasing drivers. • Identify emerging enterprise use cases for Arabic speech AI. • Translate market feedback into actionable recommendations for Product and Sales. Competitive Intelligence • Build and maintain competitor profiles and battlecards. • Clearly articulate why customers should choose Munsit versus alternative Arabic and international speech platforms. • Track competitor pricing, capabilities, positioning, partnerships and market activity. • Enable Sales teams to confidently handle competitor objections. Sales Enablement Partner closely with the Munsit Sales team to create: • Sales decks • Product presentations • Solution briefs • Product one-pagers • Industry-specific collateral • Competitive battlecards • Customer case studies • Product demo narratives • RFP/RFI messaging • Proposal content • Product FAQs • Objection-handling guides Train commercial teams on: • Munsit positioning • Key use cases • Target personas • Product capabilities • Competitive differentiation • Industry-specific selling points Product Launches & Campaigns • Plan and execute Munsit product and feature launches. • Develop integrated product marketing campaigns across digital, events, content and sales channels. • Partner with demand generation to create campaigns targeting enterprise decision-makers. • Develop thought leadership around Arabic AI, speech intelligence and conversational AI. • Support webinars, conferences, customer demonstrations and industry events. • Measure product-launch performance and optimize based on market response. Product Adoption & Growth • Work closely with Product, Sales and Customer Success to understand how customers use Munsit. • Identify opportunities to improve: • Adoption • Usage • Retention • Upsell • Cross-sell • Develop customer success stories and case studies. • Turn successful deployments into repeatable industry propositions. • Identify opportunities to expand Munsit into new customer segments and markets. Requirements • Bachelor’s degree in Marketing, Business, Technology or related field. • 5–8+ years of Product Marketing experience. • Strong experience within B2B technology, SaaS, AI, enterprise software, cloud, data or related technology products. • Demonstrated ownership of: • Product positioning • Messaging • Go-to-market strategy • Product launches • Sales enablement • Competitive intelligence • Experience marketing complex technology products to enterprise customers. • Strong understanding of B2B enterprise buying journeys and long sales cycles. • Experience working closely with Produc