Senior Manager, Regional Marketing - MENA

Company Description We’re Checkout.com. You might not know our name, but companies like eBay, Spotify, Klarna, Uber, and Sony do, because we’re behind many of the digital experiences you use every day. We are where the world checks out, enabling over 10 billion transactions yearly for more than one billion global shoppers. Whether you want to book a holiday, order food, renew a subscription, or check out online, there’s a good chance our tech powers the payments behind the scenes. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale. If you want to do career-defining work, you’ve come to the right place. We move fast, think globally, and believe great teams are built by hiring exceptional people with conviction, curiosity, and the desire to make an impact. With 20 offices across six continents and London as our HQ, we’re shaping the future of fintech – and we’re just getting started. Role Overview As our merchant-base, product portfolio, and global headcount continue to grow, we are looking for a Senior Regional Marketing Leader to oversee marketing and drive targeted account growth across the MENA region. This high-impact role will champion our regional ABM strategy, aligning closely with local commercial leadership to design, execute, and scale high-converting 1:1, 1:few, and 1:many account-based programs. In addition to driving deep ABM strategy, this leader will oversee Field Marketing, Events, PR, and demand generation initiatives across key regional markets. The incoming leader will manage a team of two as well as managing and optimising return on our MENA marketing budget. This budget will be directly managed in-market, and through coordination with the MENA GM and the Commercial Heads. This person will dual-report to the MENA GM and Global CMO, working closely with the broader global Marketing team to shape and execute our go-to-market strategy focused on priority prospects, in-pipe opportunities and cross-sell / upsell of the back book. The person will be expected to build highly effective local and global working relationships and be a champion for marketing collaboration. Remit And Responsibilities • Go-to-Market Strategy: Collaborate with The Marketing Leadership Team and the MENA GM to define and deliver integrated go-to-market strategies aligned with business goals for front book and back book execution. • Executive Collaboration: Act as a trusted partner for our MENA GM, the CMO and other executive stakeholders, to develop and execute regional marketing strategies that drive impactful outcomes and contribute to business objectives. You will drive tight alignment with regional growth strategies and our global marketing plan. • Account-Based Marketing (ABM) Engine: Lead the strategy and execution of sophisticated multi-touch ABM programs across enterprise segments in MENA. Utilize intent data, predictive scoring, and deep account intelligence to deliver hyper-personalized campaigns, custom content, and tailored sales collateral across key verticals. You will bring a proven track record as an ABM specialist. • Regional Marketing Leadership: Work across Commercial and Partnerships to create cohesive and impactful regional plans. You will be responsible for designing and executing the marketing strategy and plan in the region and will need to influence other marketing leaders to deliver what’s needed to support the execution of the plan. This role will be high on influence and collaboration, optimising global spend for quality investment and planning in the market. Your success will be dependent on the ability to forge close working relationships with the Marketing Leadership Team. • Team Leadership: Manage and grow a team of marketers with varying areas of expertise. Foster a high-performance environment built on trust, ownership, and continuous development. Be the Checkout brand ambassador for the region, working with our partners across the organisation to continue to build our culture in the MENA region. • Budget Management: Allocate resources strategically to maximize ROI and support the region’s commercial priorities. You’ll be accountable for delivering high impact programs that accelerate commercial results. • Market Alignment: Stay abreast of market dynamics and industry trends, ensuring marketing efforts align with both global strategies and local preferences to drive effective engagement with enterprise customers • Measurement and Optimization: Measure performance, and use insights to adjust strategy and improve outcomes for our Enterprise Marketing. Communicate results to stakeholders across the business Desired Background and Core Competencies • ABM & Enterprise Specialization: Over a decade in strategic B2B marketing leadership with a deep expertise in Account-Based Marketing (ABM) for complex enterprise accounts. Proven experience in B2B SaaS, enterprise software, or payments/fintech environments is essential. • Communication Skills: Excellent communication skills across all levels, with the ability to effectively convey complex ideas and influence buy-in from senior stakeholders in English, Arabic proficiency is an added advantage. • MENA PR Strategy & Agency Oversight: Deep knowledge of the MENA media ecosystem. Proven experience selecting, steering, and holding PR agencies accountable to strict KPIs, driving narrative control, press coverage, and growing market Share of Voice (SOV) across English and Arabic media. • Leadership Skills: Track record of exceptional leadership and team management, with the ability to inspire and mentor a team of marketing professionals and cross-functional partners to achieve ambitious goals and drive impactful outcomes. Adept at steering complex projects, setting clear priorities, delegating effectively, and maintaining a keen eye on budgets • Bilingual Written & Spoken Excellence: Exceptional native-level proficiency in both English and Arabic (written and spoken). Hands-on owner of all advertising, marketing assets, and content materials in Arabic guaranteeing flawless quality, brand consistency, and high-converting messaging across both languages. • Cross-Functional Collaboration: Incredible cross-functional collaboration skills, with the ability to build and maintain relationships with key stakeholders and drive alignment and execution of marketing initiatives across departments. Ideally with have evidenced this at scale, in matrixed/global environments • Strategic Thinking: Strategic thinker with a proven ability to develop innovative marketing strategies, explore new approaches, and champion experimentation to stay ahead in the rapidly evolving market landscape • Analytical Mindset: Strong analytical skills, with the ability to utilize marketing technology tools to measure the impact and ROI of marketing activities, providing actionable insights to drive continuous improvement and optimization • Data-driven decision-making: high-proficiency in leveraging martech tools for performance and ROI tracking, as well as turning insights into tangible actions • Innovation mindset: constantly on the hunt for innovative strategies and eager to test new tactics to connect with and provide value to our merchants • Team spirit: a genuine enthusiasm for being an integral part in a dynamic team, seamlessly collaborating with colle