Performance Marketing Manager

Performance Marketing Manager Location: Abu Dhabi, UAE Company: CNTXT AI Employment Type: Full-time About CNTXT AI CNTXT AI is an Abu Dhabi-based AI company building advanced artificial intelligence solutions for enterprises, governments, and organizations across the region. We develop and commercialize AI-powered products and solutions designed to solve real-world business challenges at scale. We are looking for a highly analytical and hands-on Performance Marketing Manager to own and optimize our paid digital acquisition strategy and help accelerate growth across CNTXT AI's products and solutions. Role Overview The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across multiple digital channels. This is a hands-on role. We are looking for someone who is comfortable managing campaigns directly, analyzing performance data, running experiments, improving conversion funnels, and continuously optimizing spend based on measurable business outcomes. You will work closely with Product Marketing, Growth, Sales, Creative, and Product teams to build campaigns that generate qualified demand, increase product awareness, and drive measurable customer acquisition. Key Responsibilities • Own the end-to-end execution of paid performance marketing campaigns across platforms including Google Ads, LinkedIn Ads, Meta Ads, YouTube, programmatic platforms, and other relevant channels. • Personally set up, launch, monitor, optimize, and scale campaigns. • Develop acquisition strategies aligned with business, product, and revenue objectives. • Manage campaign budgets and continuously optimize spend toward the highest-performing channels, audiences, and creatives. • Build and optimize campaigns across the full funnel, including awareness, lead generation, remarketing, conversion, and customer acquisition. • Develop audience segmentation, targeting, retargeting, and lookalike strategies. • Partner with creative and content teams to test messaging, formats, landing pages, and campaign assets. • Conduct continuous A/B testing across creatives, audiences, landing pages, bidding strategies, and campaign structures. • Monitor and improve key metrics including CPL, CPA, CAC, ROAS, CTR, conversion rate, pipeline generated, and revenue attribution. • Build dashboards and performance reports that translate campaign data into clear business insights. • Track user journeys and campaign attribution using tools such as Google Analytics 4, Google Tag Manager, CRM platforms, and marketing analytics tools. • Identify conversion bottlenecks across landing pages and acquisition funnels and work with relevant teams to improve them. • Support product launches, market-entry campaigns, lead-generation initiatives, and growth experiments. • Stay current with changes across digital advertising platforms, AI-powered advertising tools, attribution models, and emerging growth channels. Requirements • 5+ years of experience in performance marketing, growth marketing, digital acquisition, or a related role. • Strong hands-on experience managing campaigns directly across platforms such as Google Ads, LinkedIn Ads and Meta Ads. • Proven experience managing and optimizing meaningful paid-media budgets. • Strong understanding of B2B lead generation and digital acquisition funnels. • Experience working with technology, SaaS, AI, enterprise software, or other fast-growing digital businesses is highly preferred. • Strong knowledge of campaign tracking, attribution, conversion optimization, and marketing analytics. • Practical experience with tools such as: • Google Ads • LinkedIn Campaign Manager • Meta Ads Manager • Google Analytics 4 • Google Tag Manager • CRM/marketing automation platforms • Reporting and analytics tools • Strong understanding of CPL, CAC, ROAS, LTV, conversion rates, attribution, and funnel economics. • Experience designing and running structured marketing experiments. • Strong analytical skills with the ability to turn data into actionable recommendations. • Ability to work closely with creative, sales, product, and product marketing teams. • Excellent communication and stakeholder-management skills. Preferred Qualifications • Experience marketing AI, SaaS, cloud, enterprise technology, or digital products. • Experience generating demand from enterprise and government customers. • Knowledge of GCC and Middle East markets. • Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Marketo, or similar. • Experience with landing-page optimization and conversion-rate optimization. • Understanding of SEO, lifecycle marketing, and organic acquisition channels would be an advantage. • Experience working in a high-growth startup or technology environment. What We're Looking For We are looking for someone who combines strong analytical thinking with hands-on execution. You should be comfortable going beyond strategy decks — setting up campaigns yourself, analyzing performance daily, identifying opportunities, running experiments, and continuously improving results. The ideal candidate is highly data-driven, commercially minded, curious, and motivated by measurable growth. Why Join CNTXT AI? Join a fast-growing AI company based in Abu Dhabi and work on cutting-edge products and technologies shaping the future of artificial intelligence in the region. You will have the opportunity to build and scale performance marketing initiatives while working closely with product, commercial, and technology teams. Show more Show less

5+ years of experience in performance marketing, growth marketing, digital acquisition, or a related role. Strong hands-on experience managing campaigns directly across platforms such as Google Ads, LinkedIn Ads and Meta Ads. Proven experience managing and optimizing meaningful paid-media budgets. Strong understanding of B2B lead generation and digital acquisition funnels. Experience working with technology, SaaS, AI, enterprise software, or other fast-growing digital businesses is highly preferred. Strong knowledge of campaign tracking, attribution, conversion optimization, and marketing analytics. Practical experience with tools such as: Google Ads; LinkedIn Campaign Manager; Meta Ads Manager; Google Analytics 4; Google Tag Manager; CRM/marketing automation platforms; Reporting and analytics tools. Strong understanding of CPL, CAC, ROAS, LTV, conversion rates, attribution, and funnel economics. Experience designing and running structured marketing experiments. Strong analytical skills with the ability to turn data into actionable recommendations.

Own the end-to-end execution of paid performance marketing campaigns across platforms including Google Ads, LinkedIn Ads, Meta Ads, YouTube, programmatic platforms, and other relevant channels. Personally set up, launch, monitor, optimize, and scale campaigns. Develop acquisition strategies aligned with business, product, and revenue objectives. Manage campaign budgets and continuously optimize spend toward the highest-performing channels, audiences, and creatives. Build and optimize campaigns across the full funnel, including awareness, lead generation, remarketing, conversion, and customer acquisition. Develop audience segmentation, targeting, retargeting, and lookalike strategies. Partner with creative and content teams to test messaging, formats, landing pages, and campaign assets. Conduct continuous A/B testing across creatives, audiences, landing pages, bidding strategies, and campaign structures. Monitor and improve key metrics including CPL, CPA, CAC, ROAS, CTR, conversion rate, pipeline generated, and revenue attribution. Build dashboards and performance reports that translate campaign data into clear business insights. Track user journeys and campaign attribution using tools such as Google Analytics 4, Google Tag Manager, CRM platforms, and marketing analytics tools. Identify conversion bottlenecks across landing pages and acquisition funnels and work with relevant teams to improve them. Support product launches, market-entry campaigns, lead-generation initiatives, and growth experiments. Stay current with changes across digital advertising platforms, AI-powered advertising tools, attribution models, and emerging growth channels.