Head of Marketing Performance UAEN

Hiring a Head of Marketing Performance for a local bank in the region! (UAEN only) Key Responsibilities: • Own and continuously improve the overall marketing measurement framework, governance, processes and reporting standards across campaigns, media, PR, social, brand, leads and marketing spend. • Define campaign KPIs, success criteria, tracking requirements and reporting timelines ahead of launch, ensuring alignment with business goals, customer segments and product priorities. • Lead post-campaign performance reviews, turning results into clear insights, key learnings, recommendations and actions to improve future marketing effectiveness. • Link marketing performance to commercial outcomes, including customer acquisition, leads, conversion, product adoption, engagement, retention, brand health and budget efficiency. • Work closely with internal and external stakeholders to ensure accurate tracking, consistent reporting and data-driven decision making. • Oversee marketing dashboards, scorecards, budget performance reports and executive updates, providing clear visibility on effectiveness, ROI and opportunities to optimize spend. • Bring performance marketing, analytics, consulting and banking best practices into the marketing operating model to strengthen accountability and drive continuous improvement. • Continuously enhance marketing performance capabilities by identifying data gaps, improving measurement tools and embedding a strong performance culture across the marketing function. Experience: • UAEN with minimum 8-10 Years • Preferred background in performance marketing, analytics, consulting, banking Show more Show less

Own and continuously improve the overall marketing measurement framework, governance, processes and reporting standards across campaigns, media, PR, social, brand, leads and marketing spend. Define campaign KPIs, success criteria, tracking requirements and reporting timelines ahead of launch, ensuring alignment with business goals, customer segments and product priorities. Lead post-campaign performance reviews, turning results into clear insights, key learnings, recommendations and actions to improve future marketing effectiveness. Link marketing performance to commercial outcomes, including customer acquisition, leads, conversion, product adoption, engagement, retention, brand health and budget efficiency. Work closely with internal and external stakeholders to ensure accurate tracking, consistent reporting and data-driven decision making. Oversee marketing dashboards, scorecards, budget performance reports and executive updates, providing clear visibility on effectiveness, ROI and opportunities to optimize spend. Bring performance marketing, analytics, consulting and banking best practices into the marketing operating model to strengthen accountability and drive continuous improvement. Continuously enhance marketing performance capabilities by identifying data gaps, improving measurement tools and embedding a strong performance culture across the marketing function.