Performance Analytics & Insights Senior Specialist – Marketing

Performance Analytics & Insights Senior Specialist – Marketing We are looking for a Performance Analytics & Insights Senior Specialist to join our Marketing team in Riyadh. The role will focus on transforming marketing, customer, and digital performance data into actionable insights to support business decisions, optimize marketing investments, and improve campaign effectiveness across multiple business units. Key Responsibilities: • Develop and maintain marketing performance dashboards and executive reports. • Analyze digital media and campaign performance across multiple channels. • Measure key marketing metrics including ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency. • Analyze customer acquisition, retention, engagement, and loyalty performance. • Track marketing KPIs and identify performance trends, gaps, risks, and growth opportunities. • Provide data-driven recommendations to optimize campaigns and media investments. • Conduct competitor and industry benchmarking. • Collaborate with Digital, Media, CRM, CX, Finance, and business teams to ensure data consistency and reporting accuracy. • Support predictive analytics, forecasting, and marketing performance measurement. • Work closely with media agencies and digital platforms to consolidate and analyze performance reporting. Requirements: • Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems, or a related field. • 5–7 years of experience in Marketing Analytics, Performance Marketing, Business Intelligence, or Data Analytics, preferably with strong marketing exposure. • Strong understanding of digital marketing and media performance metrics. • Experience in campaign performance analysis and marketing ROI measurement. • Strong proficiency in Power BI, Advanced Excel, dashboard development, and data visualization. • SQL proficiency. • Strong analytical, problem-solving, and data storytelling skills. • Experience with GA4, Google BigQuery, or Adobe Analytics is an advantage. • Experience in Retail, Shopping Malls, Entertainment, Hospitality, FMCG, or multi-brand organizations is preferred. 📍 Location: Riyadh 📌 Level: Senior Specialist 🏢 Function: Marketing If you have strong experience in Marketing Analytics, Digital Media Performance, and turning campaign data into actionable business insights, we would like to hear from you. Show more Show less