Performance Marketing Lead

Performance Marketing Lead – UAE We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC. This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance. The Role You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance. Key responsibilities include: • Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels • Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets • Personally build and manage campaigns within native advertising platforms • Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks • Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative • Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys • Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns • Troubleshoot tracking, attribution and conversion issues What We’re Looking For • 6+ years of performance marketing experience • Proven experience directly scaling paid acquisition campaigns with significant budgets • A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally • Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube • Experience with Snapchat Ads and WhatsApp acquisition funnels • Excellent written and spoken English • Highly analytical, commercially focused and driven by measurable results Show more Show less

Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels. Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets. Personally build and manage campaigns within native advertising platforms. Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks. Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative. Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys. Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns. Troubleshoot tracking, attribution and conversion issues.