Senior Demand Generation Marketing Specialist

Job Summary As the Demand Generation Professional, you will be responsible for driving high-quality pipeline growth and revenue acceleration through the strategic integration of marketing operations, automation, and multi-channel digital campaigns. This role combines strategic ownership of our core marketing technology stack (Website, HubSpot, Salesforce, and related tools) with the creation and nurturing of campaigns to generate qualified leads. You will work closely with the Sales and Sales Operations teams to ensure alignment on lead qualification and handoff processes, while rigorously measuring marketing performance across the full sales funnel. Principal Duties • Marketing operations & CRM management • Digital marketing campaigns (paid & organic) • Marketing automation (lead scoring, nurturing, workflows) • KPI tracking, reporting & performance dashboards • Demand generation strategy & execution • Collaboration with sales, field marketing, and product teams Job Description Marketing Operations & CRM • Manage and optimize HubSpot, Salesforce, and connected martech tools. • Implement lead scoring, routing, and nurturing workflows to improve conversion rates. • Build reporting dashboards for marketing KPIs, funnel performance, and ROI. • Ensure CRM data integrity and seamless alignment with sales teams. Digital Marketing & Campaigns • Develop and execute multi-channel demand generation campaigns (LinkedIn Ads, Google Ads, paid social, retargeting, content syndication). • Manage email marketing, ABM programs, and lead nurture journeys. • Partner with field marketing to extend event reach through digital campaigns. • Collaborate with brand and product teams to create campaign messaging and assets. Performance & Growth • Continuously test, analyze, and optimize campaigns for cost-efficiency and impact. • Provide actionable insights to leadership on marketing performance and pipeline contribution. • Support annual and quarterly marketing planning with performance data. Qualifications • Education: Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus). • Work Experience: 4+ years in B2B marketing, with strong exposure to marketing operations and digital demand generation. Experience in SaaS, cloud, or tech industries preferred. • Certification/License:Certifications in marketing automation, digital marketing, or analytics are a plus. Marketing automation (HubSpot, Marketo, Salesforce Marketing Cloud) or digital campaign certifications (Google Ads, LinkedIn Ads) are advantageous. • Languages: Arabic\English Fluency spoken and written Show more Show less