Head of Demand Generation

About Easygenerator We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. Role Summary The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. Core Responsibilities Demand Engine & Pipeline • Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. Team Leadership • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership. Qualifications • 5+ years in B2B SaaS digital growth; 2+ years team leadership. • Proven pipeline growth and €2M+ budget ownership. • Strong expertise in paid, CRO, and SEO/GEO. • Editorial judgment, digital design understanding, and enterprise sales awareness. • Analytical and commercially driven. • Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. Preferred • Experience in 20M–100M ARR SaaS. • International SaaS exposure. • Close collaboration with PMM and Commercial teams. Show more Show less

5+ years in B2B SaaS digital growth; 2+ years team leadership. Proven pipeline growth and €2M+ budget ownership. Strong expertise in paid, CRO, and SEO/GEO. Editorial judgment, digital design understanding, and enterprise sales awareness. Analytical and commercially driven. Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Demand Engine & Pipeline: Own paid, organic, website, and conversion channels; translate growth targets into clear priorities and roadmaps; deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion: Lead website structure, messaging, UX, landing pages, and CRO; partner with PMM to ensure clear, differentiated positioning; maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth: Lead paid acquisition and €2M+ budget allocation aligned to revenue goals; optimize for pipeline and revenue impact with strong attribution visibility; build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design: Lead revenue-focused content aligned to buyer journey and enterprise sales; ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics: Own marketing-sourced pipeline targets and key revenue KPIs; build quarterly growth plans and improve funnel bottlenecks. Team Leadership: Lead paid, content, web, and design teams; establish scalable processes and experimentation frameworks; partner closely with PMM, Revenue, and Leadership.