Digital Marketing Specialist

Company Description Learning Space is an Ed-tech company focused on reskilling and upskilling individuals to develop job-ready skills. The organization offers a dynamic learning experience through training programs and courses delivered both online and on-premises. Learning Space supports both individuals and organizations in keeping pace with the fast-evolving digital economy. By providing targeted training solutions, the company enables businesses to scale, compete effectively, and achieve sustainable growth. Team members join a mission-driven environment that values continuous learning and practical outcomes. Role Description: Saudi National Only We’re looking for a hands-on Digital Marketing Specialist to be the solo powerhouse behind our training company’s growth. If you prefer managing external agencies rather than actually getting into the platforms yourself, this isn't for you. You will own everything from strategy to direct execution, driving revenue across B2C student enrollments, B2B corporate training, and B2G government contracts. What You’ll Do: • Run the Campaigns: Personally build, launch, and optimize paid and organic campaigns across Google Ads, Meta, LinkedIn, and SEO to drive qualified B2C and B2B leads. • Capture the Corporate & Govt Market: Use targeted LinkedIn Ads, cold email, and Account-Based Marketing (ABM) to attract corporate HR leaders and government entities. • Own the Funnel & CRM: Build high-converting landing pages, set up automated email drip sequences, and ensure smooth lead handoffs to our sales/admissions teams. • Create with AI & Canva: Act as your own designer and copywriter. Use Canva for daily asset creation and leverage AI tools (ChatGPT, Midjourney, Claude) to scale ad copy, run A/B tests, and speed up your workflow. • Track the Data: Monitor your own budget, build your own reporting dashboards, and dive into GA4 to hit strict Cost Per Lead (CPL) and Cost Per Acquisition (CPA) targets. Qualifications • Candidates should possess strong skills in Digital Marketing and Online Marketing, including * 4+ years of hands-on campaign management. Experience in the bootcamp, startup, or higher-education space is a huge plus. • Dual-Threat Lead Gen: Proven experience driving high-ticket B2C consumer enrollments and generating qualified B2B leads. (B2G experience is an awesome bonus!) • In-Platform Expertise: You know exactly your way around LinkedIn Campaign Manager, Google Ads, Meta Ads, and SEO tools (Ahrefs/Semrush) because you are the one pressing the buttons. • Tech Stack Fluency: Strong practical skills with CRM platforms (HubSpot/Salesforce), Canva, generative AI tools, and tracking tools like GA4 and Google Tag Manager. • Mental Agility: You can seamlessly switch contexts from writing emotional, highly-motivating B2C student copy to crafting professional, ROI-focused B2B corporate pitches. Why You’ll Succeed Here: You are a self-starter who thrives as a one-person team. You stay calm under pressure, adapt to fast-paced changes, and treat the marketing budget like it’s your own money, making smart, data-driven decisions without needing someone to hold your hand. Show more Show less

4+ years of hands-on campaign management. Dual-Threat Lead Gen: proven experience driving high-ticket B2C consumer enrollments and generating qualified B2B leads (B2G experience is a bonus). In-Platform Expertise: proficiency with LinkedIn Campaign Manager, Google Ads, Meta Ads, and SEO tools (Ahrefs/Semrush).

Run the Campaigns: build, launch, and optimize paid and organic campaigns across Google Ads, Meta, LinkedIn, and SEO to drive qualified B2C and B2B leads. Capture the Corporate & Govt Market: use targeted LinkedIn Ads, cold email, and Account-Based Marketing (ABM) to attract corporate HR leaders and government entities. Own the Funnel & CRM: build high-converting landing pages, set up automated email drip sequences, and ensure smooth lead handoffs to our sales/admissions teams. Create with AI & Canva: act as designer and copywriter; use Canva for daily asset creation and leverage AI tools (ChatGPT, Midjourney, Claude) to scale ad copy, run A/B tests, and speed up workflow. Track the Data: monitor budget, build reporting dashboards, and use GA4 to hit CPL and CPA targets.