Senior B2B Marketing Manager (Crypto Payment Processing)

About The Company The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services. About The Role A Senior-level position working directly with the CEO to establish, test, and scale the marketing engine. The role functions as a solo marketer managing execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation. Key Responsibilities • Establishing and scaling the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels. • Developing brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and overseeing website updates and redesigns. • Building multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations. • Selecting, briefing, and managing external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams). • Planning, executing, and evaluating ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules. • Conducting customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions. Requirements • 6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing. • Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2-3 people). • Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing). • Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation. • Experience building sales enablement materials and managing presence at international B2B trade shows and conferences. • Fluent English (C1 level minimum) for international customer research and global merchant communications. • Residence outside Russia and Belarus with unhindered access to global marketing platforms. • High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback. Benefits • Fixed salary up to $4,000 / month. • Performance-based marketing budget allocated upon proven test results. • Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy. • Clear trajectory to grow into Head of Marketing as the function expands. • 100% remote work. Show more Show less

6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing. Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2-3 people). Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing). Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation. Experience building sales enablement materials and managing presence at international B2B trade shows and conferences. Fluent English (C1 level minimum) for international customer research and global merchant communications. Residence outside Russia and Belarus with unhindered access to global marketing platforms. High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback.

Establish and scale the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels. Develop brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and oversee website updates and redesigns. Build multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations. Select, brief, and manage external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams). Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules. Conduct customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions.