PERFORMANCE MARKETING MANAGER (REAL ESTATE & LUXURY INVESTMENT)

Location: Dubai, UAE Industry: Real Estate & Luxury Investment Department: Marketing & Communications About Us We are an established corporate investment group with offices and operations across Dubai and Spain, focused on Real Estate & Investment. We specialize in high-ticket property developments, capital placement, and cross-border commercial opportunities tailored for international investors and high-net-worth individuals (HNWIs). Role Overview The Performance Marketing Manager is the techni cal and analytical engine responsible for acquiring high-value digital prospects (leads) across the company’s real estate and investment portfolio. The core objective of this role is to convert advertising capital into measurable revenue by building, executing, and continuously optimizing direct-response campaigns across paid channels. Operating in direct alignment with the company’s overarching marketing strategy, this position focuses on technical excellence, rigorous analytical standards, high-intent lead quality over sheer volume, and maximizing return on ad spend (ROAS). Key Responsibilities & Results-Driven Scope -Advanced Paid Media Management & Scaling: • Build, launch, manage, and scale high-performing acquisition campaigns across Meta Ads Manager, Google Ads (Search, Performance Max, Display, YouTube), and LinkedIn Ads. • Design hyper-targeted campaign architectures tailored to High-Net-Worth Individuals (HNWIs) and global investors. • Proactively monitor real-time bidding, targeting, and budget allocations to eliminate ad spend inefficiencies. -Lead Quality & Funnel Optimization (ROI / ROAS): • Focus on generating Sales Qualified Leads (SQLs) while actively reducing unqualified or low-intent registrations. • Continuously monitor core performance indicators (CPL, CPA, CTR, ROAS) and lead-to-sale conversion rates across all pipelines. • Implement strict lead-validation protocols on capture forms to protect CRM data integrity from spam and duplicate entries. -CRM Data Integration & Pipeline Governance: • Guarantee seamless, instant lead data delivery from ad platforms into the Bitrix24 CRM environment. • Conduct regular technical audits to eliminate lead leakage, broken API integrations, or delays in lead routing to the sales team. • Audit multi-channel attribution models to ensure transparent tracking of revenue sources. -Advanced Tracking Infrastructure: • Deploy, manage, and audit Google Tag Manager containers, tracking pixels, Meta Conversions API (CAPI), and custom UTM parameters. • Eliminate tracking discrepancies between advertising platforms, Google Analytics 4 (GA4), and Bitrix24. -Data-Driven A/B Testing & Iteration: • Execute structured A/B and multivariate tests on ad messaging, hooks, creative concepts, and landing page layouts. Qualifications & Requirements • Experience: 4-6 years of proven hands-on experience in performance marketing, managing significant ad budgets focused on high-ticket lead generation (preferably in luxury real estate, investment funds, or private equity). • Platform Mastery: Expert-level mastery of Meta Business Manager and Google Ads (Official Google/Meta certifications strongly preferred). • Technical Stack & CRM: Deep working knowledge of lead routing, data flow, and pipeline setup inside Bitrix24 (or equivalent enterprise CRMs), Google Analytics 4 (GA4), and Google Tag Manager. • AI & Automation Proficiency: Hands-on experience leveraging AI tools (ChatGPT, Claude, AdCreative.ai, Midjourney, and native ad-platform ML) to accelerate ad copywriting, run multivariate creative testing, automate data analysis, and optimize lead generation workflows. • Analytical & Writing: Outstanding direct-response copywriting capabilities paired with advanced quantitative analysis skills and a thorough understanding of investor behavior. Please submit your CV along with a Performance Portfolio / Case Studies showcasing past Meta and Google campaigns and CRM lead funnels. Applications without a portfolio, case studies, or proof of performance campaign execution will not be reviewed. Show more Show less