Sr. Digital Marketing Executive (E-commerce)

Company Description Digify Digital is a reputed digital marketing agency offering a comprehensive range of services, including paid media, UI/UX design, digital strategy, eCommerce marketing. The team focuses on creating exceptional digital experiences across the entire consumer journey. Digify Digital partners with clients to drive measurable growth, performance, and brand visibility. Joining Digify Digital means working in a results-oriented environment committed to innovation, collaboration, and continuous improvement. Role Description Google Shopping | Meta Ads | Performance Marketing Digify Digital is looking for a hands-on Performance Marketing Specialist with strong experience running and optimising e-commerce shopping campaigns across Google and Meta. This is not a general digital marketing or social media role. We are specifically looking for someone who understands how to drive online sales profitably, analyse performance and continuously improve ROAS. What we need • Strong hands-on experience with Google Shopping campaigns • Excellent knowledge of Google Performance Max, Search and remarketing • Experience managing Google Merchant Center and product feeds • Strong experience with Meta e-commerce campaigns, including: • Advantage+ Shopping Campaigns • Catalog / Dynamic Product Ads • Retargeting and prospecting • Understanding of the complete e-commerce funnel: traffic → product view → add to cart → checkout → purchase • Strong understanding of ROAS, CPA, conversion rate, AOV and customer acquisition cost • Ability to analyse campaign performance and identify why campaigns are or are not converting • Comfortable with GA4, Meta Pixel, Conversion API and tracking • Experience testing audiences, creatives, offers, landing pages and product sets • Able to manage budgets and scale winning campaigns without destroying efficiency Important We are particularly interested in candidates who have managed real e-commerce brands with meaningful monthly media budgets. When applying, please share: • E-commerce brands/accounts you have managed • Approximate monthly advertising budgets handled • Google Shopping / Performance Max experience • Meta Shopping / Catalog campaign experience • Examples of ROAS or revenue growth you have achieved If your experience is mainly social media management, content creation or awareness campaigns, this role will probably not be the right fit. Qualifications • Experience in performance marketing for eCommerce, including paid search, paid social, and remarketing campaigns. • Proficiency with analytics and advertising platforms (e.g., Google Ads, Meta Ads, Google Analytics, eCommerce tracking tools). • Strong analytical mindset, comfort with KPIs such as ROAS, CPA, CTR, conversion rate, and ability to optimize based on metrics. • Ability to work on-site in Dubai, manage multiple campaigns, and meet deadlines in a fast-paced environment. • Relevant bachelor’s degree in Marketing, Business, Digital Media, or a related field; prior agency or eCommerce experience is an advantage. Show more Show less

Experience in performance marketing for eCommerce, including paid search, paid social, and remarketing campaigns. Proficiency with analytics and advertising platforms (e.g., Google Ads, Meta Ads, Google Analytics, eCommerce tracking tools). Strong analytical mindset, comfort with KPIs such as ROAS, CPA, CTR, conversion rate, and ability to optimize based on metrics. Ability to work on-site in Dubai, manage multiple campaigns, and meet deadlines in a fast-paced environment. Relevant bachelor’s degree in Marketing, Business, Digital Media, or a related field; prior agency or eCommerce experience is an advantage.

Hands-on management and optimization of e-commerce shopping campaigns across Google and Meta to drive online sales profitably. Analyze performance data to identify why campaigns are converting or not, and continuously improve ROAS. Manage budgets and scale winning campaigns while maintaining efficiency. Work with Google Shopping, Performance Max, Search, remarketing, and Google Merchant Center/product feeds; run Meta e-commerce campaigns including Advantage+ Shopping Campaigns, Catalog/Dynamic Product Ads, retargeting and prospecting. Track and optimize the complete e-commerce funnel (traffic → product view → add to cart → checkout → purchase). Ensure proper tracking with GA4, Meta Pixel, and Conversion API. Test audiences, creatives, offers, landing pages, and product sets to improve results.