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HomeJobsManager - Performance Marketing

Landmark Group

Manager - Performance Marketing

full timeseniorDubai, UAE4 days ago
18,000-32,000 AED/mo
Marketing & Communications

Job Description

The role will be responsible for driving customer acquisition, revenue growth, return on media investment and digital efficiency across all paid channels while working closely with agency partners, e-commerce, brand, merchandising and analytics teams for HomeBox Commercial Ownership • Own paid revenue, customer acquisition and media efficiency. • Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue. Performance Marketing • Plan, execute and optimize Google, Meta, TikTok and emerging paid channels. • Continuously improve campaign structure, bidding, audiences and creatives. Agency Management • Lead media agencies through clear governance, planning, optimization and performance reviews. Analytics & Measurement • Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms. • Ensure accurate tracking and attribution across digital properties. Ecommerce & Omnichannel • Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams. • Support initiatives that drive both ecommerce growth and store traffic. Experimentation & Innovation • Lead structured testing across audiences, creatives, landing pages, offers and bidding. • Identify opportunities using AI, automation and new digital technologies. Leadership • Operate independently with minimal supervision. • Coach agency partners and contribute to the long-term capability of the Digital Marketing team. MANDATORY TECHNICAL CAPABILITIES • Google Ads, Meta Ads, TikTok Ads • GA4, Google Tag Manager, Looker Studio • Google Merchant Center & Product Feed Management • Meta CAPI, Pixels and Conversion Tracking • Advanced Excel and reporting • Understanding of CRM platforms, CRO and attribution models Show more Show less

Requirements

Mandatory technical capabilities: Google Ads, Meta Ads, TikTok Ads; GA4, Google Tag Manager, Looker Studio; Google Merchant Center & Product Feed Management; Meta CAPI, Pixels and Conversion Tracking; Advanced Excel and reporting; Understanding of CRM platforms, CRO and attribution models

Responsibilities

Own paid revenue, customer acquisition and media efficiency; Deliver KPIs including ROAS, CAC, Conversion Rate and Revenue; Plan, execute and optimize Google, Meta, TikTok and emerging paid channels; Continuously improve campaign structure, bidding, audiences and creatives; Lead media agencies through governance, planning, optimization and performance reviews; Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms; Ensure accurate tracking and attribution across digital properties; Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams; Lead structured testing across audiences, creatives, landing pages, offers and bidding; Identify opportunities using AI, automation and new digital technologies; Operate independently with minimal supervision; Coach agency partners and contribute to the long-term capability of the Digital Marketing team

Skills Required

Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerLooker StudioGoogle Merchant CenterProduct Feed ManagementMeta CAPIPixels and Conversion TrackingAdvanced ExcelCRM platformsCROattribution models

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