Channel Marketing Manager – Technology Alliances

We are seeking a dynamic Channel Marketing Manager to drive strategic marketing initiatives across a network of technology vendors, distributors, and alliance partners. The successful candidate will work closely with sales, presales, and partner organizations to develop and execute joint go-to-market programs that generate demand, strengthen partner relationships, and accelerate business growth. Key Responsibilities • Develop and execute channel marketing strategies that support indirect sales growth through vendor, distributor, and partner ecosystems. • Plan and manage co-branded campaigns, events, webinars, roadshows, workshops, and digital marketing initiatives. • Collaborate with alliance, sales, and presales teams to create joint value propositions and market offerings. • Manage MDF (Market Development Funds) and vendor-sponsored marketing programs. • Build and maintain strong relationships with marketing stakeholders across technology partners and distribution channels. • Drive lead generation and pipeline development through partner-led and partner-supported campaigns. • Coordinate vendor engagement activities, partner enablement programs, and product launch initiatives. • Monitor campaign effectiveness, pipeline contribution, and ROI while providing regular performance reports. Requirements • Bachelor's degree in Marketing, Business, Communications, or a related field. • 5+ years of experience in Channel Marketing, Partner Marketing, Alliance Marketing, or Technology Marketing. • Experience working within a System Integrator, Value-Added Reseller (VAR), IT Services, or Technology Solutions Provider environment. • Strong understanding of indirect sales models and partner ecosystems. • Proven experience managing vendor-funded marketing initiatives and MDF budgets. • Excellent project management, communication, and stakeholder management skills. • Ability to work across multiple technology portfolios and partner relationships simultaneously. Show more Show less

Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of experience in Channel Marketing, Partner Marketing, Alliance Marketing, or Technology Marketing. Experience working within a System Integrator, Value-Added Reseller (VAR), IT Services, or Technology Solutions Provider environment. Strong understanding of indirect sales models and partner ecosystems. Proven experience managing vendor-funded marketing initiatives and MDF budgets. Excellent project management, communication, and stakeholder management skills. Ability to work across multiple technology portfolios and partner relationships simultaneously.

Develop and execute channel marketing strategies that support indirect sales growth through vendor, distributor, and partner ecosystems. Plan and manage co-branded campaigns, events, webinars, roadshows, workshops, and digital marketing initiatives. Collaborate with alliance, sales, and presales teams to create joint value propositions and market offerings. Manage MDF (Market Development Funds) and vendor-sponsored marketing programs. Build and maintain strong relationships with marketing stakeholders across technology partners and distribution channels. Drive lead generation and pipeline development through partner-led and partner-supported campaigns. Coordinate vendor engagement activities, partner enablement programs, and product launch initiatives. Monitor campaign effectiveness, pipeline contribution, and ROI while providing regular performance reports.