Marketing Manager / Digital Marketing

Role Description The Marketing Manager / Digital Marketing role is responsible for planning, coordinating, and executing digital marketing strategies that strengthen brand visibility, attract target audiences, generate leads, and support overall business growth. The role combines strategic marketing planning with hands-on execution across digital channels and promotional initiatives. Key responsibilities include developing integrated digital marketing campaigns across platforms such as search engines, social media, email, websites, content channels, and online advertising platforms. The role will coordinate campaign calendars, define marketing objectives, develop promotional activities, and ensure campaigns are aligned with overall business priorities and brand guidelines. The position will oversee the creation and distribution of digital content, including social media posts, website content, email campaigns, promotional materials, articles, landing pages, and other marketing communications. Responsibilities may also include coordinating with content creators, designers, agencies, and other stakeholders to ensure consistent messaging and timely campaign delivery. The Marketing Manager will monitor campaign performance and analyze key metrics such as traffic, engagement, conversion rates, lead generation, customer acquisition, and return on marketing activities. Insights from campaign data will be used to identify opportunities, improve performance, optimize marketing budgets, and support data-driven decision-making. Additional responsibilities include managing digital marketing calendars, coordinating promotional launches, conducting market and competitor research, supporting search engine optimization initiatives, maintaining online channels, and identifying emerging digital marketing trends and opportunities. The role will also contribute to brand development, audience segmentation, customer engagement initiatives, marketing communications, and the continuous improvement of digital customer journeys. Strong coordination and communication skills are essential for working with internal teams and external partners. The successful candidate should be creative, analytical, organized, commercially aware, and comfortable balancing strategic planning with practical marketing execution. The role requires the ability to manage multiple campaigns, interpret performance data, communicate ideas clearly, and adapt marketing strategies based on changing customer behavior and business priorities. Qualifications • Bachelor’s degree, diploma, or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, Advertising, Media, or a related field. • Strong understanding of digital marketing principles, campaign planning, audience targeting, content marketing, and brand communication. • Familiarity with digital marketing channels including social media, search engines, email marketing, websites, online advertising, and content platforms. • Understanding of marketing analytics and key performance indicators such as traffic, engagement, conversion rates, leads, customer acquisition, and campaign ROI. • Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or equivalent marketing platforms. • Knowledge of SEO, SEM, social media marketing, email marketing, and content strategy. • Ability to develop marketing campaigns, promotional plans, content calendars, and digital marketing strategies. • Strong written and verbal communication skills with the ability to create clear and engaging marketing messages. • Strong analytical and problem-solving skills with the ability to interpret campaign performance data. • Ability to conduct market research, competitor analysis, audience research, and digital trend analysis. • Familiarity with content management systems, marketing automation platforms, CRM systems, and digital collaboration tools. • Strong organizational skills and the ability to manage multiple campaigns, deadlines, and priorities. • Creative mindset with strong attention to detail and a good understanding of brand consistency. • Ability to collaborate effectively with sales, content, design, product, business development, and other teams. • Ability to prepare marketing reports, presentations, performance summaries, and strategic recommendations. • Adaptable approach with a willingness to learn new marketing technologies, platforms, and emerging digital strategies. Show more Show less

Bachelor’s degree, diploma, or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, Advertising, Media, or a related field.

Develop integrated digital marketing campaigns across platforms such as search engines, social media, email, websites, content channels, and online advertising platforms. coordinate campaign calendars, define marketing objectives, develop promotional activities, and ensure campaigns are aligned with overall business priorities and brand guidelines. Oversee the creation and distribution of digital content (social media posts, website content, email campaigns, promotional materials, articles, landing pages, and other marketing communications). Collaborate with content creators, designers, agencies, and other stakeholders to ensure messaging consistency and timely delivery. Monitor campaign performance and analyze metrics (traffic, engagement, conversion rates, leads, customer acquisition, ROI) to optimize budgets and inform decisions. Manage digital marketing calendars, coordinate promotional launches, conduct market and competitor research, support SEO initiatives, maintain online channels, and identify emerging digital trends. Contribute to brand development, audience segmentation, customer engagement initiatives, marketing communications, and digital customer journey improvements. Communicate effectively with internal teams and external partners. Balance strategic planning with practical execution; manage multiple campaigns, interpret data, and adapt strategies as needed.