Marketing Manager / Marketing Director / Head of Marketing

Role Description We are seeking a strategic, creative, and commercially minded marketing professional to lead marketing initiatives, strengthen brand positioning, drive customer engagement, and support sustainable business growth. This role is responsible for developing and executing integrated marketing strategies across relevant channels while ensuring marketing activities are aligned with organizational objectives. The successful candidate will oversee marketing planning, campaign development, brand management, digital marketing, content, communications, market research, and performance analysis. The role involves working closely with sales, product, commercial, and leadership teams to identify market opportunities, understand customer needs, and develop effective initiatives that increase brand awareness, customer acquisition, engagement, and retention. Key responsibilities include: • Develop and execute comprehensive marketing strategies aligned with business and commercial objectives. • Lead annual and campaign-based marketing planning, budgeting, priorities, and performance targets. • Manage brand positioning, messaging, identity, and overall market presence. • Plan and oversee integrated marketing campaigns across digital, social, content, email, events, and other relevant channels. • Identify target audiences, customer segments, market trends, and growth opportunities. • Develop effective customer acquisition, engagement, retention, and brand awareness initiatives. • Collaborate with sales and business development teams to support lead generation and revenue growth. • Oversee content strategy, marketing communications, promotional materials, and brand messaging. • Monitor campaign performance, website traffic, engagement, conversion, customer acquisition, and other key marketing metrics. • Analyze market research, customer insights, competitor activities, and industry developments. • Optimize marketing campaigns and channel performance based on data and business results. • Manage external agencies, vendors, creative partners, and marketing service providers when required. • Ensure consistency and quality across marketing materials, communications, and customer touchpoints. • Prepare marketing reports, performance analysis, forecasts, and strategic recommendations for leadership. • Identify opportunities to improve marketing processes, technology, automation, and operational efficiency. • Build a collaborative, innovative, and performance-oriented marketing culture. Qualifications • Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, Public Relations, or a related field. • Strong understanding of marketing strategy, brand management, digital marketing, customer acquisition, and market development. • Excellent strategic thinking, communication, presentation, and leadership skills. • Strong analytical and commercial awareness with the ability to translate marketing data into actionable decisions. • Familiarity with digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising. • Understanding of marketing analytics, campaign measurement, customer segmentation, and conversion optimization. • Proficiency with Microsoft Office, Google Workspace, marketing analytics platforms, CRM systems, and digital marketing tools. • Strong knowledge of brand positioning, content strategy, campaign planning, and customer engagement principles. • Ability to manage marketing budgets, priorities, campaigns, and multiple stakeholders effectively. • Excellent project management, organizational, and problem-solving skills. • Ability to collaborate effectively with sales, product, commercial, creative, and executive teams. • Creative, proactive, adaptable, and results-oriented mindset. • Strong attention to detail and commitment to brand quality and marketing effectiveness. • Ability to communicate complex marketing insights clearly to both technical and non-technical stakeholders. • Relevant marketing, digital strategy, analytics, or professional certifications are an advantage but not mandatory. Show more Show less