Marketing Manager / Digital Marketing

Role Description The Marketing Manager / Digital Marketing professional will develop, execute, and optimize integrated marketing strategies designed to strengthen brand awareness, increase customer engagement, generate qualified leads, and support business growth. The role combines strategic marketing planning with digital execution across multiple channels and customer touchpoints. Key responsibilities include developing marketing plans based on business objectives, target audiences, market trends, customer behavior, and commercial priorities. The role will identify opportunities for brand growth, customer acquisition, retention, and engagement while ensuring marketing activities remain aligned with overall business goals. The position will manage digital marketing campaigns across channels such as search engines, social media, email, websites, content platforms, and online advertising networks. Responsibilities may include campaign planning, audience targeting, content coordination, budget allocation, performance monitoring, and campaign optimization. The Marketing Manager will coordinate content marketing activities, including promotional materials, articles, newsletters, social media content, landing pages, advertising copy, and other digital communications. The role will ensure messaging remains consistent with brand guidelines and is relevant to target audiences. Additional responsibilities include conducting market research, competitor analysis, customer research, campaign performance analysis, and marketing trend monitoring. The role will use data and customer insights to identify opportunities, improve marketing effectiveness, and support informed decision-making. The position will monitor key performance indicators such as website traffic, leads, conversion rates, customer acquisition costs, engagement, campaign ROI, and revenue contribution. The role will prepare marketing reports, dashboards, presentations, and recommendations for stakeholders. The successful candidate should be creative, analytical, commercially aware, and capable of managing multiple marketing initiatives. Strong communication, project management, leadership, and problem-solving skills are essential. Qualifications • Bachelor’s degree, diploma, or equivalent qualification in Marketing, Digital Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field. • Strong understanding of marketing strategy, digital marketing, customer acquisition, brand management, and integrated marketing principles. • Familiarity with digital marketing channels including SEO, SEM, social media, email marketing, content marketing, display advertising, and paid media. • Ability to develop marketing strategies, campaign plans, content calendars, promotional initiatives, and customer engagement programs. • Strong understanding of customer segmentation, audience targeting, buyer journeys, lead generation, conversion optimization, and customer retention. • Familiarity with platforms such as Google Ads, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Mailchimp, or equivalent tools. • Strong analytical skills with the ability to interpret campaign data, customer insights, website performance, and marketing KPIs. • Ability to monitor metrics such as traffic, engagement, conversion rate, cost per acquisition, return on ad spend, lead volume, and campaign ROI. • Strong understanding of SEO, keyword research, content optimization, and search marketing concepts. • Ability to coordinate content creation across websites, social media, email, advertising, and other digital channels. • Strong written and verbal communication skills with excellent attention to tone, messaging, grammar, and brand consistency. • Strong project-management and organizational skills with the ability to manage multiple campaigns, deadlines, budgets, and priorities. • Familiarity with CRM platforms, marketing automation systems, CMS platforms, and reporting dashboards is advantageous. • Understanding of A/B testing, conversion rate optimization, customer analytics, and marketing attribution is advantageous. • Ability to conduct competitor research, market analysis, customer research, and trend monitoring. • Strong collaboration skills with the ability to work effectively with sales, content, design, product, technology, and business teams. • Ability to prepare marketing reports, campaign presentations, performance summaries, and strategic recommendations. • Strong commercial awareness with a focus on measurable growth, customer engagement, brand development, and marketing efficiency. • Creative, proactive, adaptable, and data-driven approach with a strong commitment to continuous marketing improvement. Show more Show less

Bachelor’s degree, diploma, or equivalent qualification in Marketing, Digital Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field. Strong understanding of marketing strategy, digital marketing, customer acquisition, brand management, and integrated marketing principles. Familiarity with digital marketing channels including SEO, SEM, social media, email marketing, content marketing, display advertising, and paid media. Ability to develop marketing strategies, campaign plans, content calendars, promotional initiatives, and customer engagement programs. Strong understanding of customer segmentation, audience targeting, buyer journeys, lead generation, conversion optimization, and customer retention. Familiarity with platforms such as Google Ads, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Mailchimp, or equivalent tools. Strong analytical skills with the ability to interpret campaign data, customer insights, website performance, and marketing KPIs. Ability to monitor metrics such as traffic, engagement, conversion rate, cost per acquisition, return on ad spend, lead volume, and campaign ROI. Strong understanding of SEO, keyword research, content optimization, and search marketing concepts. Ability to coordinate content creation across websites, social media, email, advertising, and other digital channels. Strong written and verbal communication skills with excellent attention to tone, messaging, grammar, and brand consistency. Strong project-management and organizational skills with the ability to manage multiple campaigns, deadlines, budgets, and priorities. Familiarity with CRM platforms, marketing automation systems, CMS platforms, and reporting dashboards is advantageous. Understanding of A/B testing, conversion rate optimization, customer analytics, and marketing attribution is advantageous. Ability to conduct competitor research, market analysis, customer research, and trend monitoring. Strong collaboration skills with the ability to work effectively with sales, content, design, product, technology, and business teams. Ability to prepare marketing reports, campaign presentations, performance summaries, and strategic recommendations. Strong commercial awareness with a focus on measurable growth, customer engagement, brand development, and marketing efficiency. Creative, proactive, adaptable, and data-driven approach with a strong commitment to continuous marketing improvement.

Develop marketing plans based on business objectives, target audiences, market trends, customer behavior, and commercial priorities. Identify opportunities for brand growth, customer acquisition, retention, and engagement while ensuring activities align with overall business goals. Manage digital marketing campaigns across channels such as search engines, social media, email, websites, content platforms, and online advertising networks, including campaign planning, audience targeting, content coordination, budget allocation, performance monitoring, and optimization. Coordinate content marketing activities including promotional materials, articles, newsletters, social media content, landing pages, advertising copy, and other digital communications to ensure messaging aligns with brand guidelines. Conduct market research, competitor analysis, and customer research; analyze campaign performance and marketing trends to inform decisions. Monitor KPIs such as website traffic, leads, conversion rates, customer acquisition costs, engagement, campaign ROI, and revenue contribution; prepare reports, dashboards, and strategic recommendations for stakeholders. Collaborate with sales, content, design, product, technology, and business teams to ensure integrated marketing efforts and alignment with business objectives. Demonstrate creativity, analytical thinking, commercial awareness, and the ability to manage multiple campaigns, deadlines, budgets, and priorities.