Manager – Digital Marketing

Job Purpose Plays a critical role in executing corporate marketing strategies and digital initiatives to enhance brand presence, engage stakeholders, and drive business growth across Modon Holding and all Modon segments. Roles , Responsibilities, Duties Marketing Support • Support the implementation of marketing plans across various channels. • Analyze market trends and competitor activities to identify opportunities. Digital Marketing • Manage digital marketing campaigns to increase brand awareness and engagement. • Optimize digital channels (website, social media, email) to drive traffic and conversions. • Analyze digital metrics and provide insights for continuous improvement. Content Development • Lead in creating content for digital and traditional marketing channels. • Ensure content is consistent with brand guidelines and messaging. • Coordinate with internal teams and agencies to develop compelling content. Campaign Planning and Execution • Assist in planning and executing marketing campaigns across multiple platforms. • Coordinate with creative and media agencies to deliver campaigns on time and within budget. • Monitor campaign performance and adjust strategies as needed. Stakeholder Engagement • Support in managing relationships with key stakeholders, including media and partners. • Assist in developing communication strategies to engage and inform stakeholders. • Coordinate responses to stakeholder inquiries and issues. Market Research and Analysis • Assist in conducting market research and competitive analysis to identify trends and opportunities. • Utilize data-driven insights to inform marketing strategies and decision-making. • Prepare reports and presentations on market research findings. Performance Measurement and Reporting • Support in the development of KPIs and metrics to measure the effectiveness of marketing activities. • Work with Performance Marketing Associate to prepare regular reports on marketing performance and ROI. • Provide recommendations for optimizing marketing strategies based on data analysis. Qualification: • A bachelor’s degree in marketing, communications, business administration, or a related field. • Master of Business Administration (MBA) in marketing or digital marketing is preferred. Experience: • At least 7-10 years of experience in marketing and digital roles. Competencies: • Strong understanding of marketing principles and best practice. • Proficiency in digital marketing tools and platforms. • Ability to analyze data and make data-driven decisions. • Capable of generating innovative ideas and solutions. • Experience in managing multiple projects and deadlines. • Excellent written and verbal communication skills. • Ability to work effectively in a team environment. • Flexibility to adapt to changing priorities and market conditions. • Strong attention to detail and accuracy in work. • Focus on achieving measurable marketing outcomes. Show more Show less

A bachelor’s degree in marketing, communications, business administration, or a related field. MBA in marketing or digital marketing is preferred.

Marketing Support: Support the implementation of marketing plans across various channels and analyze market trends and competitor activities to identify opportunities. Digital Marketing: Manage digital marketing campaigns to increase brand awareness and engagement; Optimize digital channels (website, social media, email) to drive traffic and conversions; Analyze digital metrics and provide insights for continuous improvement. Content Development: Lead in creating content for digital and traditional marketing channels; Ensure content is consistent with brand guidelines and messaging; Coordinate with internal teams and agencies to develop compelling content. Campaign Planning and Execution: Assist in planning and executing marketing campaigns across multiple platforms; Coordinate with creative and media agencies to deliver campaigns on time and within budget; Monitor campaign performance and adjust strategies as needed. Stakeholder Engagement: Support in managing relationships with key stakeholders, including media and partners; Assist in developing communication strategies to engage and inform stakeholders; Coordinate responses to stakeholder inquiries and issues. Market Research and Analysis: Assist in conducting market research and competitive analysis to identify trends and opportunities; Utilize data-driven insights to inform marketing strategies and decision-making; Prepare reports and presentations on market research findings. Performance Measurement and Reporting: Support in the development of KPIs and metrics to measure the effectiveness of marketing activities; Work with Performance Marketing Associate to prepare regular reports on marketing performance and ROI; Provide recommendations for optimizing marketing strategies based on data analysis.