Manager – Brand Marketing

ABOUT US Space42 (ADX: SPACE42) is a UAE-based AI-powered SpaceTech company that integrates satellite communications, geospatial analytics and artificial intelligence capabilities to enlighten the Earth from space. Established in 2024 following the successful merger between Bayanat and Yahsat, Space42’s global reach allows it to address the rapidly evolving needs of its customers in governments, enterprises, and communities. Our vision is to pioneer beyond today for humanity to experience a better tomorrow. Space42 challenges traditional approaches with advanced AI and cutting-edge satellite technology, making space more accessible and redefining how data from space can be used on Earth. We aim to achieve this by connecting people to rewire potential, informing decisions to reimagine impact and enabling action to redefine tomorrow. For more information visit: www.space42.ai, follow us on X and Instagram @Space42ai ROLE PURPOSE Manager – Brand Marketing will be responsible for developing and executing strategic integrated marketing campaigns that strengthen Space42's brand while driving measurable business outcomes. This role will lead end-to-end campaign strategy, product go-to-market planning, brand governance and cross-functional campaign execution across Digital & Performance Marketing, Events, Creative, Product Marketing and Marketing Operations. Reporting to the Director of Marketing, the role will ensure all marketing initiatives deliver a consistent brand experience, support commercial objectives and maximize marketing ROI. RESPONSIBILITIES Integrated Campaign Strategy • Lead Space42's integrated marketing campaign strategy and annual campaign calendar, ensuring alignment with business priorities, product roadmaps and commercial objectives. Brand Strategy & Governance • Develop, maintain and evolve Space42's global brand positioning, messaging architecture and brand guidelines, ensuring consistent application across all customer touchpoints and marketing activities. Integrated Marketing Campaigns • Plan, execute and optimize integrated multi-channel campaigns across digital, events, content, social media and partner marketing, ensuring all channels work together to deliver measurable business outcomes. Cross-Functional Collaboration • Partner closely with Product, Sales, Business Units and Executive Leadership to ensure campaign priorities, messaging and execution support commercial objectives and customer needs. Content Strategy & Messaging • Lead campaign messaging, executive presentations, customer stories and product marketing content that reinforce Space42's market positioning and value proposition. Internal Brand Alignment • Collaborate with the Communications team to embed Space42's brand values across the organization and ensure employees become effective brand ambassadors. Campaign Performance & Optimization • Define campaign KPIs and success metrics. Conduct regular campaign performance reviews in partnership with the Digital & Performance Marketing Manager and Marketing Operations, using data-driven insights to optimize marketing effectiveness, pipeline contribution and ROI. Stakeholder & Agency Management • Manage relationships with internal stakeholders and external agencies, ensuring strategic alignment, high-quality execution and efficient delivery across all marketing initiatives. QUALIFICATIONS • Bachelor's degree in Marketing, Communications, Business or a related field. • 7–10 years of experience in integrated marketing, brand management or campaign management, ideally within technology or other high-growth industries. • Proven experience leading integrated marketing campaigns and product go-to-market initiatives. • Strong understanding of brand strategy, positioning and messaging. • Excellent project management skills with experience managing multiple cross-functional initiatives simultaneously. • Experience analysing campaign performance, marketing KPIs and ROI to drive continuous optimization. • Strong stakeholder management and influencing skills across multiple business functions. • Excellent communication, presentation and leadership capabilities. • Commercial mindset with the ability to translate business priorities into effective marketing campaigns. OUR BENEFITS & PERKS • Competitive compensation packages and comprehensive medical insurance to support you and your family. • Well-being-focused initiatives and resources, designed to enhance your personal and professional life. • Access to exclusive discount programs, offering savings across various lifestyle and leisure experiences across the UAE. WHAT MAKES A GREAT FIT If you are performance-driven and possess an inquisitive mind with the agility to navigate ambiguity, you will thrive here. At the heart of the Space42 community is a bias for action and a passion for developing innovative, efficient space services through AI-driven smart solutions that drive technological advancements and create a better tomorrow. Show more Show less

Bachelor's degree in Marketing, Communications, Business or a related field. 7–10 years of experience in integrated marketing, brand management or campaign management. Proven experience leading integrated marketing campaigns and product go-to-market initiatives. Strong understanding of brand strategy, positioning and messaging. Excellent project management skills with experience managing multiple cross-functional initiatives simultaneously. Experience analysing campaign performance, marketing KPIs and ROI to drive continuous optimization. Strong stakeholder management and influencing skills across multiple business functions. Excellent communication, presentation and leadership capabilities. Commercial mindset with the ability to translate business priorities into effective marketing campaigns.

Integrated Campaign Strategy: Lead Space42's integrated marketing campaign strategy and annual campaign calendar, ensuring alignment with business priorities, product roadmaps and commercial objectives. Brand Strategy & Governance: Develop, maintain and evolve Space42's global brand positioning, messaging architecture and brand guidelines, ensuring consistent application across all customer touchpoints and marketing activities. Integrated Marketing Campaigns: Plan, execute and optimize integrated multi-channel campaigns across digital, events, content, social media and partner marketing, ensuring all channels work together to deliver measurable business outcomes. Cross-Functional Collaboration: Partner closely with Product, Sales, Business Units and Executive Leadership to ensure campaign priorities, messaging and execution support commercial objectives and customer needs. Content Strategy & Messaging: Lead campaign messaging, executive presentations, customer stories and product marketing content that reinforce Space42's market positioning and value proposition. Internal Brand Alignment: Collaborate with the Communications team to embed Space42's brand values across the organization and ensure employees become effective brand ambassadors. Campaign Performance & Optimization: Define campaign KPIs and success metrics. Conduct regular campaign performance reviews in partnership with the Digital & Performance Marketing Manager and Marketing Operations, using data-driven insights to optimize marketing effectiveness, pipeline contribution and ROI. Stakeholder & Agency Management: Manage relationships with internal stakeholders and external agencies, ensuring strategic alignment, high-quality execution and efficient delivery across all marketing initiatives.