Marketing Manager - (AKI Creates)

About AKI Creates AKI Creates is the manufacturing and brand creation arm of Al Khayyat Investments (AKI), dedicated to developing innovative products and brands across multiple industries. From healthcare and consumer goods to environmental solutions and beyond, we partner with businesses to create brands that solve real market needs and deliver meaningful impact. We are looking for an entrepreneurial marketing professional who thrives in building brands from the ground up. This is a hands-on role for someone who enjoys taking ownership, thinking strategically and executing at pace. The Role As Marketing Manager / Senior Marketing Specialist, you will lead the end-to-end marketing journey for brands developed by AKI Creates. From defining a brand's identity and positioning to developing go-to-market strategies and delivering fully integrated campaigns, you will be responsible for creating brands that connect with consumers and drive commercial success. This role requires someone who is equally comfortable developing brand strategy as they are creating content, briefing agencies, managing launches and analyzing performance. You will work across multiple categories and industries, so adaptability, creativity and commercial thinking are essential. Key Responsibilities: Brand Strategy & Development • Lead the creation of new brands from concept to launch. • Develop brand positioning, purpose, personality and value proposition. • Create brand architecture, messaging frameworks and tone of voice. • Develop brand guidelines and ensure consistency across every touchpoint. • Conduct market, competitor and consumer research to identify opportunities. Go-to-Market Strategy • Develop comprehensive 360° marketing plans for new product launches. • Build launch roadmaps aligned with commercial objectives. • Define target audiences, customer journeys and channel strategies. • Work closely with product development, manufacturing and commercial teams throughout the product lifecycle. Marketing & Communications Lead integrated marketing campaigns across: • Digital Marketing • Social Media • PR & Media Relations • Influencer & Creator Marketing • User Generated Content (UGC) • Paid Media • Events & Activations • Retail & Point of Sale Marketing • Partnerships & Collaborations Content & Creative • Develop creative campaign concepts and content strategies. • Write and oversee marketing copy, campaign messaging and brand storytelling. • Brief and manage designers, photographers, videographers and external agencies where required. • Produce high-quality marketing assets both independently and collaboratively. Performance & Growth • Monitor campaign performance and optimise based on insights. • Track KPIs, ROI and marketing effectiveness. • Use data and consumer insights to continuously improve brand performance. • Identify new growth opportunities across products and markets. What We're Looking For We are looking for someone who combines strategic thinking with hands-on execution. You should be able to build a brand from a blank page while also rolling up your sleeves to deliver campaigns yourself. Essential Requirements • 6–10+ years of marketing experience. • UAE marketing experience is essential. • Agency background with experience across multiple brands and industries. • Experience launching new brands or products from concept to market. • Strong brand strategy and positioning experience. • Proven experience delivering integrated 360° marketing campaigns. • Excellent copywriting and storytelling skills. • Strong understanding of social media, digital marketing, PR and influencer marketing. • Commercial mindset with the ability to connect marketing activity to business outcomes. • Fluent in English and Arabic, both written and spoken. • Highly organised with excellent project management skills. • Confident managing multiple projects simultaneously. • Self-starter with an entrepreneurial mindset and the ability to work independently. Preferred Experience Experience working across one or more of the following sectors would be advantageous: • Consumer Goods (FMCG) • Healthcare • Retail • Beauty & Wellness • Lifestyle • Manufacturing • Environmental Solutions What Success Looks Like • Successfully launches new brands into market. • Builds distinctive brand identities that resonate with consumers. • Delivers commercially successful marketing campaigns. • Creates compelling content and storytelling across all channels. • Establishes scalable marketing frameworks that support future growth. • Acts as the driving force behind the marketing success of AKI Creates brands. Show more Show less

Essential Requirements: 6–10+ years of marketing experience. UAE marketing experience is essential. Agency background with experience across multiple brands and industries. Experience launching new brands or products from concept to market. Strong brand strategy and positioning experience. Proven experience delivering integrated 360° marketing campaigns. Excellent copywriting and storytelling skills. Strong understanding of social media, digital marketing, PR and influencer marketing. Commercial mindset with the ability to connect marketing activity to business outcomes. Fluent in English and Arabic, both written and spoken. Highly organised with excellent project management skills. Confident managing multiple projects simultaneously. Self-starter with an entrepreneurial mindset and the ability to work independently.

Brand Strategy & Development: Lead the creation of new brands from concept to launch. Develop brand positioning, purpose, personality and value proposition. Create brand architecture, messaging frameworks and tone of voice. Develop brand guidelines and ensure consistency across every touchpoint. Conduct market, competitor and consumer research to identify opportunities. Go-to-Market Strategy: Develop comprehensive 360° marketing plans for new product launches. Build launch roadmaps aligned with commercial objectives. Define target audiences, customer journeys and channel strategies. Work closely with product development, manufacturing and commercial teams throughout the product lifecycle. Marketing & Communications: Lead integrated marketing campaigns across Digital Marketing, Social Media, PR & Media Relations, Influencer & Creator Marketing, User Generated Content (UGC), Paid Media, Events & Activations, Retail & Point of Sale Marketing, Partnerships & Collaborations. Content & Creative: Develop creative campaign concepts and content strategies. Write and oversee marketing copy, campaign messaging and brand storytelling. Brief and manage designers, photographers, videographers and external agencies where required. Produce high-quality marketing assets both independently and collaboratively. Performance & Growth: Monitor campaign performance and optimise based on insights. Track KPIs, ROI and marketing effectiveness. Use data and consumer insights to continuously improve brand performance. Identify new growth opportunities across products and markets.