Group Marketing Manager

Key Accountabilities (Includes, but not limited to the following): Marketing Strategy & Leadership • Develop and implement the Group's overall marketing strategy, aligned with business objectives and commercial priorities. • Lead and mentor the marketing team, fostering a high-performance, collaborative culture. • Establish annual marketing plans, budgets, KPIs and performance objectives. • Ensure consistent brand positioning and messaging across all business units. Brand Management • Develop and protect the Group's brand architecture, positioning and visual identity. • Ensure consistency across all customer touchpoints. • Lead brand launches, repositioning initiatives and corporate communications. Campaigns & Communications • Oversee the planning and execution of integrated marketing campaigns across digital, social, PR, experiential, CRM and traditional media. • Lead seasonal campaigns, product launches, events and corporate initiatives. • Develop communication strategies that strengthen brand awareness and customer engagement. Digital Marketing • Oversee digital marketing strategy, including: Paid Media, SEO/SEM, Website, E-commerce, Email Marketing, Content Marketing, CRM, Marketing Automation • Ensure digital channels support overall marketing objectives. Content & Creative • Oversee content strategy across all platforms. • Ensure all creative output aligns with brand guidelines. • Direct photography, videography, copywriting and design initiatives. • Drive content planning through an annual marketing calendar. Events & Partnerships • Lead marketing support for exhibitions, retail activations, launches and entertainment events. • Develop strategic partnerships with brands, media, influencers and industry stakeholders. • Oversee sponsorships and cross-promotional opportunities. Commercial & Tenant Marketing • Develop and implement marketing initiatives that drive footfall, sales, and customer engagement across the Group's retail, entertainment, and lifestyle businesses. • Partner with mall tenants to develop and support joint marketing campaigns, promotional activities, store openings, and seasonal activations that enhance the overall customer experience and commercial performance. • Build strong relationships with tenants and external partners to maximize collaborative marketing opportunities. • Support leasing and commercial teams in attracting and retaining tenants through effective marketing initiatives. Customer Experience & Loyalty • Develop customer engagement initiatives. • Oversee loyalty and membership programs. • Improve customer acquisition and retention. • Support CRM strategy. Performance & Analytics • Establish marketing KPIs. • Monitor campaign performance. • Analyze customer insights and market trends. • Optimize marketing investment based on ROI. Agency & Vendor Management • Manage external agencies, media partners, production companies and creative suppliers. • Ensure quality, timelines and budgets are maintained. KPI’s, Knowledge, Skills, Experience and Competencies (Indicate the minimum recruitment specifications & also the ideal person specifications for fully satisfactory job performance) Competencies · Strategic leadership · Commercial acumen · Brand management · Marketing planning · Strong communication and presentation skills · Creative thinking · Customer-centric mindset · Analytical and data-driven decision making · Stakeholder management · Team leadership and coaching · Project management · Budget management · Innovation and problem solving Minimum experience · Bachelor's degree in Marketing, Business Administration or a related field. · MBA or professional marketing qualification is advantageous. · 10+ years of progressive marketing experience, including at least 5 years in a leadership role. · Experience within retail, shopping malls, entertainment, hospitality, consumer brands or mixed-use developments is highly desirable. · GCC/UAE experience preferred. Skillset (job specific technical & system skills if applicable) · Marketing Strategy · Brand Management · Campaign Planning · Digital Marketing · Social Media · CRM & Loyalty · Email Marketing · PR & Communications · Content Strategy · Event Marketing · Budget Management · Agency Management · Google Analytics / GA4 · Marketing Automation · SEO / SEM · Marketing Dashboards · AI tools for marketing (desirable) Internal Relationships · Executive Leadership · Commercial · Retail & Leasing · Mall Operations · Multiverse / Entertainment · Finance · HR · IT

Bachelor's degree in Marketing, Business Administration or a related field. MBA or professional marketing qualification is advantageous. 10+ years of progressive marketing experience, including at least 5 years in a leadership role. Experience within retail, shopping malls, entertainment, hospitality, consumer brands or mixed-use developments is highly desirable. GCC/UAE experience preferred.

Marketing Strategy & Leadership: Develop and implement the Group's overall marketing strategy, aligned with business objectives and commercial priorities; Lead and mentor the marketing team; Establish annual marketing plans, budgets, KPIs and performance objectives; Ensure consistent brand positioning and messaging across all business units. Brand Management: Develop and protect the Group's brand architecture, positioning and visual identity; Ensure consistency across all customer touchpoints; Lead brand launches, repositioning initiatives and corporate communications. Campaigns & Communications: Oversee the planning and execution of integrated marketing campaigns across digital, social, PR, experiential, CRM and traditional media; Lead seasonal campaigns, product launches, events and corporate initiatives; Develop communication strategies that strengthen brand awareness and customer engagement. Digital Marketing: Oversee digital marketing strategy, including Paid Media, SEO/SEM, Website, E-commerce, Email Marketing, Content Marketing, CRM, Marketing Automation; Ensure digital channels support overall marketing objectives. Content & Creative: Oversee content strategy across all platforms; Ensure all creative output aligns with brand guidelines; Direct photography, videography, copywriting and design initiatives; Drive content planning through an annual marketing calendar. Events & Partnerships: Lead marketing support for exhibitions, retail activations, launches and entertainment events; Develop strategic partnerships with brands, media, influencers and industry stakeholders; Oversee sponsorships and cross-promotional opportunities. Commercial & Tenant Marketing: Develop and implement marketing initiatives that drive footfall, sales, and customer engagement across the Group's retail, entertainment, and lifestyle businesses; Partner with mall tenants to develop and support joint marketing campaigns, promotional activities, store openings, and seasonal activations; Build strong relationships with tenants and external partners to maximize collaborative marketing opportunities; Support leasing and commercial teams in attracting and retaining tenants through effective marketing initiatives. Customer Experience & Loyalty: Develop customer engagement initiatives; Oversee loyalty and membership programs; Improve customer acquisition and retention; Support CRM strategy. Performance & Analytics: Establish marketing KPIs; Monitor campaign performance; Analyze customer insights and market trends; Optimize marketing investment based on ROI. Agency & Vendor Management: Manage external agencies, media partners, production companies and creative suppliers; Ensure quality, timelines and budgets are maintained.