Digital Marketing Specialist

Digital Marketing Specialist / Online Marketing Specialist Location: Abu Dhabi - UAE Role Purpose To lead the group's digital / online marketing and e-commerce agenda, translating marketing investment into measurable online sales, and directing a small in-house team across social media, analytics and brand communication. Key Responsibilities Online Sales & E-Commerce • Own the digital sales target, driving revenue through the group's e-commerce channels and online marketplaces • Manage the end-to-end online customer journey, from acquisition through to conversion and repeat purchase • Optimize product listings, promotional calendars, pricing visibility and checkout performance to lift conversion rates Performance Marketing & ROI • Plan, execute and optimize paid campaigns across Google, Meta, TikTok and other relevant platforms • Manage the digital marketing budget against clearly defined return-on-investment targets • Benchmark campaign performance and cost metrics against industry standards, and build revenue projections and forecasts to support commercial planning Analytics & Reporting • Track, analyze and report on campaign, channel and funnel performance using Google Analytics and platform-native tools • Translate data into actionable recommendations for management, with clear commentary on what is working and what is not • Maintain dashboards covering spend, acquisition cost, conversion and contribution to revenue Branding & Communication • Ensure consistent brand positioning, tone and visual identity across all digital touchpoints • Oversee content strategy across social media, website and campaign assets • Manage external agencies, creative partners and media vendors where engaged Team Direction • Provide direction and day-to-day guidance to a small in-house team covering social media, analytics and marketing execution • Set priorities, review output quality and build capability within the team Requirements • Proven track record in developing, executing, and optimizing digital marketing campaigns across major advertising platforms, including Meta (Facebook and Instagram), Google Ads, Snapchat, TikTok, LinkedIn, and other relevant channels. • Candidates must demonstrate measurable success in previous roles, supported by campaign performance data and business results. • Applicants should have hands-on experience managing advertising budgets, improving campaign efficiency, reducing customer acquisition costs (CAC), increasing conversion rates, and achieving strong Return on Investment (ROI) and Return on Ad Spend (ROAS). • Evidence of generating qualified leads, driving online sales, increasing brand awareness, and delivering revenue growth through digital marketing initiatives is required. • Candidates should be prepared to provide examples of previous campaigns, including advertising spend, key performance indicators (KPIs), ROI/ROAS achieved, lead generation results, customer acquisition metrics, and overall business impact • Bachelor's degree in Marketing, Business, Communications or a related discipline • Minimum 5 years' experience in digital marketing, with demonstrable ownership of online sales or revenue targets • Proven, hands-on capability across paid media (Google Ads, Meta), SEO, and e-commerce platforms • Strong analytical ability — comfortable working with performance data, ROI models and revenue projections • Experience managing marketing budgets and reporting return on spend to senior management Show more Show less

Proven track record in developing, executing, and optimizing digital marketing campaigns across major advertising platforms, including Meta (Facebook and Instagram), Google Ads, Snapchat, TikTok, LinkedIn, and other relevant channels. Candidates must demonstrate measurable success in previous roles, supported by campaign performance data and business results. Hands-on experience managing advertising budgets, improving campaign efficiency, reducing customer acquisition costs (CAC), increasing conversion rates, and achieving strong ROI and ROAS. Evidence of generating qualified leads, driving online sales, increasing brand awareness, and delivering revenue growth through digital marketing initiatives. Examples of previous campaigns with advertising spend, KPIs, ROI/ROAS, lead generation, customer acquisition metrics, and business impact. Bachelor's degree in Marketing, Business, Communications or related discipline. Minimum 5 years' experience in digital marketing with demonstrable ownership of online sales or revenue targets. Proven hands-on capability across paid media (Google Ads, Meta), SEO, and e-commerce platforms. Strong analytical ability — comfortable with performance data, ROI models and revenue projections. Experience managing marketing budgets and reporting return on spend to senior management.

Own the digital sales target, driving revenue through the group’s e-commerce channels and online marketplaces. Manage the end-to-end online customer journey from acquisition through to conversion and repeat purchase. Optimize product listings, promotional calendars, pricing visibility and checkout performance to lift conversion rates. Plan, execute and optimize paid campaigns across Google, Meta, TikTok and other relevant platforms. Manage the digital marketing budget against defined ROI targets. Benchmark campaign performance and cost metrics against industry standards, and build revenue projections and forecasts to support commercial planning. Track, analyze and report on campaign, channel and funnel performance using Google Analytics and platform-native tools. Translate data into actionable recommendations for management with clear commentary on what is working and what is not. Maintain dashboards covering spend, acquisition cost, conversion and revenue contribution. Ensure consistent brand positioning, tone and visual identity across all digital touchpoints. Oversee content strategy across social media, website and campaign assets. Manage external agencies, creative partners and media vendors where engaged. Provide direction and day-to-day guidance to a small in-house team covering social media, analytics and marketing execution. Set priorities, review output quality and build capability within the team.