Digital Marketing Executive - Retail

Key Responsibilities: • Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms. • Manage and allocate advertising budgets effectively to maximize ROAS and business growth. • Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement. • Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities. • Implement customer acquisition, retention, and retargeting strategies across all brands. • Collaborate closely with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals. • Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency. • Support product launches, seasonal promotions, and brand-specific campaigns. • Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution. • Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys. • Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases. • Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns. • Monitor and optimize email marketing performance through open rates, click-through rates, conversion rates, and revenue attribution. • Develop and implement SEO strategies to improve organic search visibility, website traffic, and search engine rankings. • Conduct keyword research and optimise website content, landing pages, product pages, metadata, and blog content for search engines. • Monitor SEO performance and provide recommendations to improve rankings, user engagement, and conversions. • Stay updated on industry trends, platform developments, search engine algorithm updates, and digital marketing best practices. Requirements: • Bachelor's degree in marketing or equivalent • 5 to 7 years of experience in digital advertising • Experience in Retail or eCommerce Show more Show less