Sales Manager – FMCG & Foodservice Distribution

Company Description M.R.S. Packaging Limited is a customer-focused company serving the food and beverage industry across the Middle East for over 36 years. The company supplies fun food concession equipment and related products to venues such as cinemas, stadiums, amusement parks, hotels, restaurants, airports, snack bars, coffee shops, and club stores. In addition, M.R.S. Packaging provides innovative, time-saving, and cost-effective disposable products for both everyday use and special occasions. The product portfolio is sourced from leading suppliers in the U.S.A., Europe, and South Africa, including Gold Medal Products, Ricos Products, Solo/Dart Corporation, and Carbon's Golden Malted. The company emphasizes delivering high-quality products with fast, friendly, and efficient service to build long-term customer relationships. Role Description: Sales Manager – FMCG & Foodservice Distribution Location: Dubai, UAE Employment Type: Full-time Department: Sales & Business Development Reports To: General Manager / Commercial Director Role Purpose We are seeking a results-driven Sales Manager to drive revenue growth, develop strategic B2B accounts, and manage sales operations across the UAE. The role will focus on expanding the distribution of popcorn, nachos, ready-to-eat snacks, and foodservice products across cinemas, hotels, schools, cafés, catering companies, retailers, wholesalers, event companies, and corporate clients. The successful candidate will build and manage a strong sales pipeline, secure new accounts, grow revenue from existing customers, and work closely with operations, procurement, and finance teams to deliver excellent customer service and profitable growth. Key Responsibilities · Develop and execute sales plans to achieve monthly, quarterly, and annual revenue, margin, and distribution targets. · Identify, approach, and onboard new B2B customers across foodservice, hospitality, cinemas, education, retail, events, and wholesale channels. · Manage key accounts and build long-term relationships with buyers, procurement teams, store managers, F&B managers, and business owners. · Lead, coach, and support sales executives or account managers through target setting, field visits, performance reviews, and sales training. · Prepare commercial proposals, product presentations, quotations, pricing plans, tender submissions, and annual account plans. · Negotiate commercial terms, promotions, listing fees, payment terms, product assortments, and supply agreements within company guidelines. · Monitor performance by customer, product, channel, territory, gross margin, sales target achievement, and collection status. · Maintain accurate customer records, visit reports, sales forecasts, pipeline updates, and activity reports using the company CRM or ERP system. · Coordinate with operations and supply-chain teams on sales forecasts, stock availability, product launches, delivery performance, and customer complaints. · Plan and execute trade promotions, product sampling, displays, activations, and new-product launches with marketing and retail partners. · Conduct competitor, pricing, and market analysis and provide practical commercial recommendations to management. · Ensure timely collection of customer payments and actively manage overdue receivables in coordination with the finance team. · Represent the company at client meetings, exhibitions, foodservice events, and industry networking opportunities. Qualifications and Experience · Bachelor’s degree in Business Administration, Marketing, Sales, or a related field is preferred. · Minimum of 3–5 years’ B2B sales experience in UAE FMCG, foodservice, horeca, retail distribution, snacks, beverages, food ingredients, or related industries. · Proven record of achieving or exceeding sales, new-business, and account-growth targets. · Established relationships with UAE retailers, hotels, cafés, caterers, cinemas, schools, distributors, or F&B operators will be a strong advantage. · Experience managing a sales team is preferred. · Strong negotiation, prospecting, presentation, relationship-management, and closing skills. · Experience using CRM and reporting tools; familiarity with NetSuite, Salesforce, Microsoft Dynamics, or similar systems is an advantage. · Valid UAE driving licence and willingness to conduct regular client visits across the UAE. · Excellent written and spoken English; Arabic is an advantage. · Strong Excel skills, including sales tracking, forecasting, customer analysis, and target reporting. Performance KPIs • Area - Key Performance Indicator • Revenue - Monthly, quarterly, and annual net sales versus target • Profitability - Gross margin by customer, product, and channel • New Business - Number of qualified new accounts opened per month or quarter • Distribution - New outlets, listings, and product placements achieved • Account Growth - Customer retention, repeat orders, upselling, and account growth • Sales Pipeline - Pipeline value, conversion rate, and forecast accuracy • Collections - Overdue receivables and debtor-days performance • Team Execution - Sales-team target achievement, client-visit activity, and CRM compliance • Customer Service - Order accuracy, complaint resolution, and delivery performance Compensation and Benefits

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field is preferred. Minimum of 3–5 years’ B2B sales experience in UAE FMCG, foodservice, horeca, retail distribution, snacks, beverages, food ingredients, or related industries. Proven record of achieving or exceeding sales, new-business, and account-growth targets. Established relationships with UAE retailers, hotels, cafés, caterers, cinemas, schools, distributors, or F&B operators will be a strong advantage. Experience managing a sales team is preferred. Strong negotiation, prospecting, presentation, relationship-management, and closing skills. Experience using CRM and reporting tools; familiarity with NetSuite, Salesforce, Microsoft Dynamics, or similar systems is an advantage. Valid UAE driving licence and willingness to conduct regular client visits across the UAE. Excellent written and spoken English; Arabic is an advantage. Strong Excel skills, including sales tracking, forecasting, customer analysis, and target reporting.

Develop and execute sales plans to achieve monthly, quarterly, and annual revenue, margin, and distribution targets. Identify, approach, and onboard new B2B customers across foodservice, hospitality, cinemas, education, retail, events, and wholesale channels. Manage key accounts and build long-term relationships with buyers, procurement teams, store managers, F&B managers, and business owners. Lead, coach, and support sales executives or account managers through target setting, field visits, performance reviews, and sales training. Prepare commercial proposals, product presentations, quotations, pricing plans, tender submissions, and annual account plans. Negotiate commercial terms, promotions, listing fees, payment terms, product assortments, and supply agreements within company guidelines. Monitor performance by customer, product, channel, territory, gross margin, sales target achievement, and collection status. Maintain accurate customer records, visit reports, sales forecasts, pipeline updates, and activity reports using the company CRM or ERP system. Coordinate with operations and supply-chain teams on sales forecasts, stock availability, product launches, delivery performance, and customer complaints. Plan and execute trade promotions, product sampling, displays, activations, and new-product launches with marketing and retail partners. Conduct competitor, pricing, and market analysis and provide practical commercial recommendations to management. Ensure timely collection of customer payments and actively manage overdue receivables in coordination with the finance team. Represent the company at client meetings, exhibitions, foodservice events, and industry networking opportunities.