Senior Digital Marketing

About DrBalcony Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections. Instruction Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections. • Paid Media — Advanced Multi-Platform Buyer • Meta Ads: Advanced Ads Manager mastery — CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage • Google Ads: Advanced Search, PMax, Display, and Demand Gen — Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM + GA4 with server-side tagging knowledge • Bing Ads: Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustments • LinkedIn Ads: Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost-efficient bidding for high-CPC environment • Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist • SEO — Technical + Content, Not Just Keyword Lists • Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup) • On-page optimization at scale across service + location pages (critical for a multi-city service business) • Local SEO / GMB optimization for multiple service areas • Backlink strategy and outreach (not just directory submissions) • Keyword clustering and content-gap analysis translated into a content calendar • Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items • Ad Creative — Strategist, Not Just Executor • Writes high-converting direct-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven service • Builds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniques • Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see" • Sales Funnels — GoHighLevel Expert • Builds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration • Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs • Understands funnel conversion optimization — not just building pages, but improving conversion rate over time with data • WordPress — Independent Builder • Builds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pages • Implements tracking (GTM, pixels, conversion events) correctly on every page • Understands page speed and mobile optimization fundamentals • AI-Driven Production — Advanced Prompt Engineering • Writes structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation tools • Builds repeatable AI workflows/templates the business can reuse — not one-off outputs • Uses AI to accelerate creative testing volume without sacrificing quality control • Growth & Traffic Hacking • Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above) • Applies structured experimentation (hypothesis → test → measure → scale/kill) • Thinks in terms of full-funnel metrics (CPL → CPA → close rate → LTV), not just top-of-funnel vanity metrics. Non-Negotiables • Minimum 5+ years hands-on, proven experience — this is a senior/expert hire, not a training role • Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google • Excellent written and spoken English, fully professional — this person may interface with clients/vendors • Full overlap with US Pacific Time business hours • Must pass a live working test (not just an interview) The Pay Range For This Role Is 12,000.00 - 36,000.00 USD Show more Show less

Minimum 5+ years hands-on, proven experience — this is a senior/expert hire, not a training role; Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google; Excellent written and spoken English, fully professional — this person may interface with clients/vendors; Full overlap with US Pacific Time business hours; Must pass a live working test (not just an interview)

Paid Media — Advanced Multi-Platform Buyer: Meta Ads management (CBO/ABO, Advantage+ campaigns, custom/lookalike audiences, CAPI + pixel, testing frameworks, frequency management, retargeting funnels); Google Ads: Advanced Search, PMax, Display, Demand Gen; Smart Bidding (tCPA/tROAS), negative keywords, Quality Score, asset group optimization for PMax, GTM + GA4 server-side tagging; Bing Ads: import/optimize from Google, bid adjustments; LinkedIn Ads: Advanced B2B targeting, Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM; SEO — Technical + Content, technical audits, on-page optimization for multi-city service; Local SEO / GMB optimization; Backlink strategy and outreach; Keyword clustering; Reading Search Console and Ahrefs/Semrush data; Ad Creative — strategy and copywriting; Video creative in Canva/CapCut; Structured creative testing and analysis; Sales Funnels — GoHighLevel expert: end-to-end funnels, landing pages, forms, pipelines, automations, email/SMS; Workflow automations; Funnel optimization and conversion rate improvement; WordPress independent builder for landing pages; Tracking implementation (GTM, pixels, conversion events); Page speed and mobile optimization; AI-Driven Production — prompt engineering and AI workflows; Growth & Traffic Hacking — testing new channels; Hypothesis-led experimentation; Full-funnel analytics