Performance Marketing Manager

WE’RE HIRING | PERFORMANCE MARKETING MANAGER – LEAD GENERATION Asset Homes International Properties is looking for a highly technical, data-driven Performance Marketing Manager who can take complete ownership of our paid acquisition, tracking, attribution and lead-generation ecosystem. This is not just a campaign-management role, we’re looking for someone who understands the technology behind performance marketing and can turn data into measurable revenue. KEY RESPONSIBILITIES • Own and optimize Meta Ads & Google Ads campaigns across multiple objectives, funnels and audiences • Build and manage lead-generation funnels from ad → landing page → CRM → sales conversion • Advanced audience segmentation, retargeting, lookalike audiences and funnel-based targeting • Implement and troubleshoot Meta Pixel, Conversions API (CAPI), Google Tag Manager & Google Analytics 4 (GA4) • Configure and maintain UTM structures, event tracking and conversion tracking • Track lead quality, CPL, CPA, conversion rate, cost per qualified lead and ROAS/ROI • Build accurate attribution and reporting across multiple marketing channels • Integrate advertising platforms with CRM systems, lead distribution platforms and automation tools • Work with CRM data to track the complete journey from lead generation → qualification → meeting → opportunity → transaction • Identify lead-source performance and optimize campaigns based on actual sales outcomes, not just lead volume • Develop automated dashboards and performance reports using tools such as Looker Studio / Power BI • Conduct A/B testing across creatives, audiences, landing pages, offers and campaign structures • Monitor campaign tracking accuracy, data discrepancies, attribution gaps and duplicate leads • Work closely with the sales and CRM teams to improve lead quality, speed-to-lead and conversion rates • Manage significant advertising budgets with a strong focus on scalability and measurable ROI TECHNICAL SKILLS REQUIRED 🔹 Meta Ads Manager & Meta Business Suite 🔹 Google Ads & Google Ads Editor 🔹 GA4 & Google Tag Manager (GTM) 🔹 Meta Pixel & Conversions API (CAPI) 🔹 Conversion & event tracking 🔹 UTM & attribution frameworks 🔹 CRM & API integrations 🔹 Lead routing & automation 🔹 Looker Studio / Power BI 🔹 Excel / Google Sheets — advanced reporting & analysis 🔹 Landing page & funnel optimization 🔹 A/B testing & CRO 🔹 Data analysis, dashboards & performance forecasting 🔹 Understanding of webhooks, APIs and marketing automation is a strong advantage 📍 Dubai, UAE 🏢 Real Estate Industry Experience Preferred 📩 Send your CV to [email protected] and let’s build a high-performance marketing engine together. Show more Show less

Own and optimize Meta Ads & Google Ads campaigns across multiple objectives, funnels and audiences; Build and manage lead-generation funnels from ad → landing page → CRM → sales conversion; Advanced audience segmentation, retargeting, lookalike audiences and funnel-based targeting; Implement and troubleshoot Meta Pixel, Conversions API (CAPI), Google Tag Manager & Google Analytics 4 (GA4); Configure and maintain UTM structures, event tracking and conversion tracking; Track lead quality, CPL, CPA, conversion rate, cost per qualified lead and ROAS/ROI; Build accurate attribution and reporting across multiple marketing channels; Integrate advertising platforms with CRM systems, lead distribution platforms and automation tools; Work with CRM data to track the complete journey from lead generation → qualification → meeting → opportunity → transaction; Identify lead-source performance and optimize campaigns based on actual sales outcomes, not just lead volume; Develop automated dashboards and performance reports using tools such as Looker Studio / Power BI; Conduct A/B testing across creatives, audiences, landing pages, offers and campaign structures; Monitor campaign tracking accuracy, data discrepancies, attribution gaps and duplicate leads; Work closely with the sales and CRM teams to improve lead quality, speed-to-lead and conversion rates; Manage significant advertising budgets with a strong focus on scalability and measurable ROI