Digital Marketing Assistant Manager - Arabic/Mandarin Speaker

Role Purpose: The Assistant Digital Marketing Manager will support the Digital Marketing Manager and Marketing Director in developing strategic marketing plans that align with company goals. The focus will be on digital marketing initiatives, including social media content, platform management, and paid advertising campaigns. This role involves overseeing the planning, process management, execution, and budget management of social media marketing strategies. Key Responsibilities Strategy & Planning • Develop digital and social marketing strategies for CPG’s portfolio to drive business growth and meet objectives. • Plan and implement digital/social marketing campaigns for promotions, product launches, and new shop openings. This includes social content strategy, social media platform strategy, and ad management within the broader marketing plan. • Work closely with the Digital Marketing Manager to determine priorities and develop relevant measurement metrics based on business goals. Social Media Management • Lead social media content creation, platform management, and advertising campaigns to ensure high-quality performance and ROI. • Manage day-to-day operations of social media accounts, ensuring content is timely, relevant, and aligned with brand goals. • Oversee social media advertising efforts across platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat. Website & Digital Platform Management • Assist the Digital Marketing Manager in managing and optimizing the company’s websites and digital platforms. • Implement digital marketing tactics, including Google and social ads, to optimize growth and performance across platforms. • Utilize web tracking and analytics tools such as GA4, GTM, etc., to monitor and optimize website performance and user experience. Vendor & Agency Management • Source and manage agencies and vendors to support digital/social marketing needs. • Collaborate with external partners to execute digital campaigns and ensure alignment with marketing goals. Marketing Budget & ROI Management • Assist with marketing budget management and the analysis of ROI on digital marketing initiatives. • Track campaign performance and provide reports on key metrics, offering insights for optimization. Cross-Department Collaboration • Work closely with the Marketing Director, Digital Marketing Manager, and other departments to align on marketing efforts and ensure creativity, efficiency, and effectiveness. • Enhance customer relationship management and database management with digital marketing tactics and best practices. Research & Trend Monitoring • Conduct industry and competitive research to stay informed on market trends and digital innovations. • Stay up to date with emerging digital marketing trends and technologies to maintain the company’s competitive edge. Show more Show less

Strategy & Planning: Develop digital and social marketing strategies for the portfolio to drive business growth and meet objectives; Plan and implement digital/social marketing campaigns for promotions, product launches, and new shop openings; determine priorities and develop measurement metrics based on business goals.\n\nSocial Media Management: Lead social media content creation, platform management, and advertising campaigns to ensure high-quality performance and ROI; Manage day-to-day operations of social media accounts; Oversee social media advertising across platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat.\n\nWebsite & Digital Platform Management: Assist in managing and optimizing company websites and digital platforms; Implement digital marketing tactics including Google and social ads; Use web tracking and analytics tools (GA4, GTM) to monitor and optimize performance.\n\nVendor & Agency Management: Source and manage agencies and vendors to support digital/social marketing needs; Collaborate with external partners to execute campaigns aligned with marketing goals.\n\nMarketing Budget & ROI Management: Assist with budget management and ROI analysis for digital marketing initiatives; Track campaign performance and provide reports with optimization insights.\n\nCross-Department Collaboration: Work with Marketing Director, Digital Marketing Manager, and other departments to align efforts; Enhance CRM and database management with digital marketing tactics.\n\nResearch & Trend Monitoring: Conduct industry and competitive research to stay informed on market trends and digital innovations; Stay updated on emerging digital marketing trends and technologies to maintain competitive edge.