Digital Marketing Specialist

We are looking for an Arabic speaking Digital Marketing Specialist is responsible for developing and executing online marketing strategies to promote a company's products or services, increase brand awareness, and drive online traffic and conversions. DUTIES AND RESPONSIBILITIES: Digital Strategy Development: Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels. Align marketing efforts with overall marketing and business objectives. Search Engine Optimization (SEO): Implement SEO strategies to improve the website's visibility and ranking in search engine results. This includes keyword research, on-page optimization, meta tags, image optimization, and link building to increase organic traffic. Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content. Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy. Performance Marketing: Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, display networks, etc. Regularly monitor ad performance, optimize targeting, and budget allocation to maximize ROI. Analyze the performance of all digital ads to ensure they are well-optimized and we stay ahead of the competition to achieve maximum results. Ensure to optimize ads accordingly to lower overall costs such as CPL (Cost-Per-Lead) Analytics and Reporting: Utilize tools like Google Analytics and other analytics platforms to analyze website traffic, user behavior, and campaign performance. Prepare and submit regular reports with actionable insights and make data-driven recommendations to optimize digital marketing efforts. Marketing Automation: Utilize marketing automation tools to nurture leads and automate marketing processes. Budget Management: Develop and manage digital marketing budgets. Allocate resources effectively across different channels and campaigns. Monitor expenses and ensure campaigns are cost-effective. 3rd Party Agencies Management Manage and monitor 3rd party agencies’ performance and ensure set KPIs and deliverables are met. Market Research: Stay updated with digital marketing trends, tools, and best practices. Conduct market research to identify opportunities, industry benchmarks, and emerging technologies. Consistently and regularly research and analyze competitors online to ensure our strategies are always updated. Website Management: Ensure the website is user-friendly, up-to-date, and search engine optimized (SEO). Monitor and optimize website loading speed, responsiveness, and overall performance Ensure the website is up to date with the latest design trends, technologies, and user expectations. Collaborate with web developers to implement necessary changes and improvements. Coordinate with internal IT department. Show more Show less

Digital Strategy Development: Implement comprehensive and creative digital marketing strategies across SEO, performance marketing, applications, website, and other digital channels; align marketing efforts with overall marketing and business objectives.\n\nSEO: Implement SEO strategies to improve website visibility and ranking, including keyword research, on-page optimization, meta tags, image optimization, and link building; develop a content marketing strategy with blogs, articles, videos, infographics, and other multimedia content; monitor, analyze, and suggest recommendations for continuous improvement.\n\nPerformance Marketing: Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on platforms such as Google Ads, social media ads, and display networks; monitor ad performance, optimize targeting and budget allocation; analyze performance to ensure optimization and competitive advantage; optimize ads to lower CPL.\n\nAnalytics and Reporting: Use Google Analytics and other analytics tools to analyze website traffic and campaign performance; prepare regular reports with actionable insights and data-driven recommendations.\n\nMarketing Automation: Use marketing automation tools to nurture leads and automate processes.\n\nBudget Management: Develop and manage digital marketing budgets; allocate resources across channels; monitor expenses to ensure cost-effectiveness.\n\n3rd Party Agencies Management: Manage and monitor agencies’ performance, ensuring KPIs and deliverables are met.\n\nMarket Research: Stay updated with trends, tools, and best practices; conduct market research to identify opportunities and benchmarks; regularly analyze competitors to keep strategies current.\n\nWebsite Management: Ensure the website is user-friendly, SEO-optimized, fast, and up-to-date; collaborate with web developers and coordinate with internal IT for necessary changes.