Digital Marketing Specialist

Job Responsibilities: • Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies • Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising • Paid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc) • Email marketing campaign strategy & management (Both Outbound and Inbound Re-targeting) • Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc) • Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc) • Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement • Website, Ads & Emailers optimization through A/B testing/analytics • Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange) • Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts • PPT Presentation, Excel Reporting, Google Data Studio and Power Bi Show more Show less