Growth Marketing Manager

Skyro is looking for a Growth & Product Marketer to drive customer growth and retention for B2C and B2B. To be clear from the start: We are not looking for a traditional performance marketer. We’re looking for a data-driven growth professional who understands the full customer funnel, excels at customer analysis, and can turn insights into retention strategies and product improvements. This role is ideal for someone who wants to: • own customer growth and retention • influence product decisions with data • build systems and processes from scratch • and have a direct impact on activation, retention and revenue What you will do: 1) Build and lead customer growth You’ll own the customer growth and retention function end-to-end: • analyze customer data to identify growth opportunities • design retention and activation strategies • contribute to product marketing and GTM initiatives This is not a “support” role — you’ll be building the customer growth engine for B2B and B2C. 2) Drive growth from existing customers • Deeply analyze cohort, retention and behavioral data • Design and execute CRM for activation and reactivation campaigns for churned and dormant customers • Develop segment-specific offers and messaging to improve activation and retention • Optimize the full customer lifecycle 3) Own analytics and performance insights We need someone who doesn’t just read dashboards, but understands: • what drives growth, • what is statistically meaningful, • and where performance is misleading. 4) You should be comfortable: • working with cohort/LTV/retention analysis, • extracting and analyzing data from Odoo and other systems, • using GA4 and BI tools, • validating tracking and data accuracy, • writing requirements for BI dashboards, • collaborating with analysts and developers, • and making decisions based on data. 5) Product Marketing • Define product positioning and messaging for different customer segments (B2B and B2C) • Support Go-to-Market strategy for new features and offers • Translate customer insights and data analysis into product recommendations for the Product team • Improve onboarding, feature adoption, and overall user experience • Conduct market and competitor research to support product decisions Work at the intersection of growth × product × business • Support GTM and local positioning initiatives • Conduct market and competitor research • Working cross-functionally with business and product teams What you should have: • 4–6+ years in growth marketing, retention, or product marketing • Strong hands-on experience with GA4 and BI tools • Experience extracting and analyzing data from Odoo or similar systems • Solid analytical foundation: cohorts, LTV, retention, segmentation, A/B testing, statistical significance You’ll likely thrive here if you: • enjoy autonomy and ownership, • are comfortable operating without rigid structures, • like building things from scratch, • can combine strategy with hands-on execution, • and want to influence business growth, not just marketing metrics Why This Role Is Exciting? • Opportunity to own customer growth in an active business line • High visibility and direct impact on retention and revenue • Freedom to shape strategy and execution • Close collaboration with the Product team Show more Show less

4–6+ years in growth marketing, retention, or product marketing. Strong hands-on experience with GA4 and BI tools. Experience extracting and analyzing data from Odoo or similar systems. Solid analytical foundation: cohorts, LTV, retention, segmentation, A/B testing, statistical significance.

Build and lead customer growth for B2B and B2C; analyze customer data to identify growth opportunities; design retention and activation strategies; contribute to product marketing and GTM initiatives; own analytics and performance insights; manage CRM for activation/reactivation campaigns; optimize the full customer lifecycle; define product positioning and messaging; support Go-to-Market for new features; translate insights into product recommendations; improve onboarding and feature adoption; conduct market and competitor research; collaborate cross-functionally with product and business teams.