Growth and Marketing Manager

Acquisition • New customer growth • CAC • First order purchases • Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance • Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement • Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants Conversion • Website conversion • Onboarding funnel • Subscription conversion • Landing pages • CRO - own the testing roadmap that turns more visitors into subscribers • Partner with product/ops on the first-order experience and subscription mechanics Lifecycle Management • CRM - segmentation, customer journeys and lifecycle automation • Reactivation / win-back campaigns • Referrals • Loyalty • Upsell and cross-sell • Own the strategy, reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution, but this role ultimately owns the strategy and results. Across the Funnel • Run a weekly performance review with leadership covering the full journey, acquisition through retention. • Own a single, connected view of unit economics so acquisition spend is judged against retained value. • Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle. Requirements • MENA regional experience and based in the UAE. • Experience in subscription or DTC e-commerce businesses. • Hands-on across the full funnel: acquisition, retention, and lifecycle marketing. • Strong analytical skills, including cohort analysis and LTV optimization. • Hands-on operator experience with Meta Ads Manager and Google Ads at minimum. • Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation. • Comfortable building processes, reports and growth initiatives from scratch in a fast-growing business environment. • Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap. • Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily. • Analytical fluency in spreadsheets and CRM / analytics tools. • Bachelor's Degree in any related field. Show more Show less

MENA regional experience and based in the UAE. Experience in subscription or DTC e-commerce businesses. Hands-on across the full funnel: acquisition, retention, and lifecycle marketing. Strong analytical skills, including cohort analysis and LTV optimization. Hands-on operator experience with Meta Ads Manager and Google Ads at minimum. Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation. Comfortable building processes, reports and growth initiatives from scratch in a fast-growing business environment. Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap. Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily. Analytical fluency in spreadsheets and CRM / analytics tools. Bachelor's Degree in any related field.

Acquisition: Grow new customers, manage CAC, drive first order purchases, own the paid marketing budget including forecasting, allocation, reporting, and spend-vs-forecast variance. Manage partner agencies with briefs, scopes, SLAs, weekly business reviews, and performance measurement. Analyze and optimize channel mix across online and offline; own the creative testing roadmap and live view of winning and losing variants. Conversion: Improve website conversion, onboarding funnel, subscription conversion, and landing pages; CRO with a testing roadmap; partner with product/ops on first-order experience and subscription mechanics. Lifecycle Management: Run CRM segmentation, customer journeys and lifecycle automation; execute reactivation/win-back campaigns, referrals, loyalty, upsell and cross-sell; own strategy, reporting and continuous improvement of lifecycle program. Across the Funnel: conduct weekly performance reviews with leadership covering acquisition through retention; own a connected view of unit economics; use cohort analysis to understand retention drivers and feed insights back into acquisition, conversion, and lifecycle.