Performance Marketing Manager

Performance Marketing Manager About the Opportunity An exciting opportunity has arisen for an experienced Performance Marketing Manager to join a fast-growing digital retail business operating across multiple consumer brands and international markets. This role is suited to someone who combines strong commercial awareness with deep platform expertise and a passion for data-led growth. You will play a key role in accelerating online revenue, improving acquisition efficiency, and driving measurable performance across paid digital channels. Working within a collaborative and fast-paced environment, you will partner with internal stakeholders across digital, creative, content, and commercial teams to deliver impactful marketing strategies that support ambitious growth objectives. Responsibilities Campaign Ownership • Manage and optimise paid media activity across Meta, Google, TikTok, and other digital acquisition channels • Oversee campaign planning, execution, budgeting, and ongoing performance optimisation • Ensure spend is allocated effectively across audiences, products, and regional markets Commercial Performance • Drive scalable customer growth while maintaining efficiency targets • Monitor and improve core KPIs including ROAS, CAC, CTR, conversion rate, and revenue contribution • Support trading initiatives, promotional periods, and product launches through strategic paid media activity Analytics & Reporting • Review and interpret performance data to identify trends, opportunities, and risks • Produce regular reporting with clear recommendations and actionable insights • Use performance findings to guide optimisation decisions and future planning Creative & Testing • Collaborate with design and content teams to develop engaging paid social assets • Implement structured testing across audiences, creatives, formats, and messaging • Continuously refine campaign approaches based on performance learnings Innovation & Optimisation • Stay informed on platform updates, industry shifts, and emerging digital trends • Explore new acquisition opportunities, channels, and technologies • Contribute ideas that improve overall marketing effectiveness and efficiency Candidate Profile • Proven experience managing paid media campaigns within eCommerce, retail, fashion, or consumer-focused businesses • Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and performance marketing best practices • Comfortable managing sizeable media budgets and performance targets • Strong commercial acumen with a results-driven approach • Advanced analytical skills with confidence in interpreting campaign and trading data • Ability to thrive in a fast-moving, high-growth environment • Excellent communication and stakeholder management skills Show more Show less

Proven experience managing paid media campaigns within eCommerce, retail, fashion, or consumer-focused businesses

Campaign Ownership: Manage and optimise paid media activity across Meta, Google, TikTok, and other digital acquisition channels; Oversee campaign planning, execution, budgeting, and ongoing performance optimisation; Ensure spend is allocated effectively across audiences, products, and regional markets. Commercial Performance: Drive scalable customer growth while maintaining efficiency targets; Monitor and improve core KPIs including ROAS, CAC, CTR, conversion rate, and revenue contribution; Support trading initiatives, promotional periods, and product launches through strategic paid media activity. Analytics & Reporting: Review and interpret performance data to identify trends, opportunities, and risks; Produce regular reporting with clear recommendations and actionable insights; Use performance findings to guide optimisation decisions and future planning. Creative & Testing: Collaborate with design and content teams to develop engaging paid social assets; Implement structured testing across audiences, creatives, formats, and messaging; Continuously refine campaign approaches based on performance learnings. Innovation & Optimisation: Stay informed on platform updates, industry shifts, and emerging digital trends; Explore new acquisition opportunities, channels, and technologies; Contribute ideas that improve overall marketing effectiveness and efficiency.