Digital Marketing Executive

Digital Marketing Executive About the Role We are looking for a proactive and results-driven Digital Marketing Executive with 1–3 years of hands-on experience in performance marketing and social media management. Responsibilities: • Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, and YouTube). • Manage and optimize Meta Ads campaigns across Facebook and Instagram to maximize ROI. • Develop and implement social media strategies to increase brand visibility and audience engagement. • Create, schedule, and publish engaging content across social media platforms. • Monitor campaign performance, analyze key metrics, and provide actionable insights. • Conduct keyword research and basic SEO activities to improve website visibility. • Coordinate with designers and content teams to develop compelling creatives and marketing assets. • Track website traffic and campaign performance using Google Analytics (GA4) and Google Tag Manager. • Perform A/B testing on ads, creatives, and landing pages to improve campaign performance. • Stay updated with the latest digital marketing trends, platform updates, and best practices. Qualifications: • 1–3 years of hands-on experience in Digital Marketing. • Strong experience managing Google Ads and Meta Ads campaigns. • Good understanding of Social Media Marketing (Facebook, Instagram, LinkedIn, and YouTube). • Experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console. • Basic knowledge of SEO and keyword research. • Familiarity with Canva or similar creative tools is an added advantage. • Strong analytical, communication, and problem-solving skills. • Ability to manage multiple campaigns simultaneously and meet deadlines. Preferred Skills: • Bachelor's degree in Marketing, Business Administration, or a related field. • Google Ads and Meta Blueprint certifications are preferred. • Experience working with lead generation and performance marketing campaigns is an added advantage. Show more Show less

1–3 years of hands-on Digital Marketing experience; strong experience managing Google Ads and Meta Ads campaigns; good understanding of Social Media Marketing (Facebook, Instagram, LinkedIn, and YouTube); experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console; basic knowledge of SEO and keyword research; familiarity with Canva or similar creative tools is an added advantage.

Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, and YouTube). Manage and optimize Meta Ads campaigns across Facebook and Instagram to maximize ROI. Develop and implement social media strategies to increase brand visibility and audience engagement. Create, schedule, and publish engaging content across social media platforms. Monitor campaign performance, analyze key metrics, and provide actionable insights. Conduct keyword research and basic SEO activities to improve website visibility. Coordinate with designers and content teams to develop compelling creatives and marketing assets. Track website traffic and campaign performance using Google Analytics (GA4) and Google Tag Manager. Perform A/B testing on ads, creatives, and landing pages to improve campaign performance. Stay updated with the latest digital marketing trends, platform updates, and best practices.