Publicis Groupe Middle East
Overview Data, Reporting & Infrastructure • Own and maintain all data pipelines supporting paid media reporting and analytics, ensuring reliability, scalability, and accuracy. • Manage and validate data integrations via APIs across media platforms, analytics tools, and visualization environments. • Oversee dashboard development and maintenance, ensuring client-facing visualizations are fully accurate, up to date, and aligned with agreed KPIs. • Act as the primary quality-control owner for all data outputs, proactively identifying and resolving discrepancies or errors. • Work closely with activation and ad operations teams to ensure correct backend trafficking, tagging, and tracking implementation across all campaigns. Planning & Performance Reporting Management • Own and manage the client’s Annual Media Planning Document, which includes yearly KPIs which is monitored and reported monthly to the client. • Ensure KPIs are consistently reflected across planning documents, dashboards, and performance reports. • Maintain historical performance benchmarks and ensure year-on-year comparability. First-Party Data & CDP Enablement • Act as support for the client’s Customer Data Platform (CDP), ensuring first-party data is effectively leveraged across paid media. • Support the activation, measurement, and optimization of first-party and audience-based media strategies. • Translate complex first-party data outputs into actionable insights for planners and client stakeholders. • Ensure data governance, consistency, and best practices are upheld when using customer data in paid media environments. Responsibilities Technical & Product • Strong, hands-on understanding of paid media platforms and ecosystems. • Proven experience working with: • APIs and data integrations • Data pipelines • Visualization tools and dashboards • Trafficking, tagging, and tracking frameworks • Advanced, professional-level Excel skills (complex formulas, pivots, data validation, large datasets). Client & Internal Collaboration • Act as a trusted analytics partner to client stakeholders, confidently explaining data methodologies, KPIs, and performance trends. • Collaborate closely with planning, activation, technology, and data teams to ensure seamless end-to-end delivery. • Support senior leadership with analytical inputs for client presentations, reviews, and strategic discussions. • Help establish and evolve analytics best practices within the planning team. • Exceptional attention to detail with a track record of delivering accurate, error-free outputs. • Strong communication skills, with the ability to translate data into clear insights for non-technical stakeholders and working collaborative within larger teams. Innovative & Analytical Mindset • Highly detail-oriented and methodical • Passionate about data and continuous improvement • Proactive problem-solver with strong ownership mindset • Comfortable working in fast-paced, deadline-driven environments • Collaborative and client-focused People & Leadership • Seeks others' feedback to develop self-awareness, strengths and address development area. • Is able to proactively raise issues to improve effective team working and collaboration. • Is able to communicate confidently in a clear, concise and articulate manner. • Collaborates with stakeholders and embraces an inclusive based environment. • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view. • Able to build relationships quickly with others and engages personally with peers and clients. • Treats others with respect, listens to other perspectives, especially when they are different from own. • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution. • Drives a culture of trust with Peers, clients and all other stakeholders. Self • Is able to take ownership for actions and deals with consequences in a mature manner. • Able to adjust performance based on experiences and feedback and showcases agility and flexibility. • Displays openness to the ideas of others and leverages them when beneficial for the business. • Showcases curiosity and open mindset towards new ways of doing things. • Is able to set high impact objectives and goes above and beyond to exceed performance. • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth. • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives. • Approaches situations and individuals with honesty, integrity and humbleness. • Displays resilience and maintains drives and a positive outlook when faced with challenges. Qualifications • 5+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within a media agency or complex client environment. Additional Information R-3862P-4387 Show more Show less
5+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within a media agency or complex client environment.
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