Marketing & Digital Marketing Specialist

About the role

Requirements

• Required Qualifications:
• - Saudi nationality
• - Native proficiency in Arabic
• - 1–3 years of relevant digital marketing and campaign management experience
• - Hands-on experience running campaigns in Google Ads (Search and Display) and Meta Ads (Facebook and Instagram)
• - Experience using CRM systems to track leads, follow-ups, and customer journey
• - Working knowledge of Google Analytics 4 for performance tracking and analysis
• - Proficiency with Microsoft Excel for marketing analysis and reporting
• - Strong understanding of lead generation and the customer funnel
• - Experience coordinating with sales teams to improve lead conversion and pipeline efficiency
• - Availability to join within 30 days or less
• Preferred Qualifications:
• - Experience marketing real estate projects or working in the real estate industry

Responsibilities

• Execute and manage digital marketing campaigns across platforms, including Google Ads and Meta Ads (Facebook and Instagram)
• Optimize campaigns to improve performance and reduce cost per lead (CPL)
• Utilize CRM systems to track leads, follow-ups, and monitor the customer journey
• Coordinate with sales teams to enhance lead conversion and pipeline efficiency
• Monitor campaign performance using tools such as Google Analytics 4, and prepare reports with actionable insights and recommendations
• Support project launches and various marketing activities across the real estate portfolio

Skills

• Google Ads (Search and Display)
• Meta Ads (Facebook and Instagram)
• Google Analytics 4
• CRM systems
• Microsoft Excel
• Lead generation
• Campaign management
• Performance tracking
• Data-driven insights
• Reporting and analytics
• Real estate marketing
• Sales collaboration
• Pipelines and conversion optimization